Wellness Tourism as a Pathway to Sustainable Tourism: Opportunities and Challenges in Lombok, West Nusa Tenggara
Abstract
Wellness tourism is one of the increasingly popular forms of tourism that holds significant potential to support sustainable tourism development. This research was conducted in Lombok, West Nusa Tenggara, known for its natural beauty, rich culture, and serene, pollution-free atmosphere, which are key factors supporting health and relaxation-based tourism. The study aims to explore the potential and challenges of developing wellness tourism in Lombok and its contribution to sustainable tourism in the region. Using a descriptive qualitative method, data was collected through observation, interviews with tourism stakeholders and tourists, as well as field documentation. The findings indicate that Lombok, particularly the Gili Trawangan and Senggigi areas, has strong appeal as a wellness tourism destination. However, the development of wellness tourism still faces several challenges, such as a lack of targeted promotion and high domestic transportation costs. These findings suggest that wellness tourism can be a strategic approach to achieving sustainable tourism, provided there is policy support, adequate infrastructure, and active involvement of local communities.References
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Diwyarthi, N. D. M. S. (2023). Tourism wellness industry as local culture in millennial perspective at Tourism Polytechnic in Bali. Jurnal Hospitality dan Pariwisata, 2(2), 131–140. https://doi.org/10.35313/jhpar.v2i2.4207
Global Wellness Institute. (2018). Global wellness tourism economy report. https://globalwellnessinstitute.org/industry-research/global-wellness-tourism-economy/
Ismayanti, T., Prasetyo, T., & Atsmara, A. N. (2023). Isu kontemporer pariwisata. Universitas Terbuka.
Kelly, C., & Smith, M. K. (2020). Wellness tourism: A sustainable approach. Tourism Geographies, 22(4–5), 706–726. https://doi.org/10.1080/14616688.2020.1765015
Kementerian Pariwisata dan Ekonomi Kreatif. (2022). Siaran pers: Wellness tourism kunci pemulihan sektor parekraf nasional dan global. https://kemenparekraf.go.id/berita/siaran-pers-menparekraf-wellness-tourism-kunci-pemulihan-sektor-parekraf-nasional-dan-global
Mantra, I. B. N., Suparsa, I. N., & Handayani, N. D. (2023). Cultural and wellness tourism: The potential of yoga, meditation and self-purification ceremony. Soshum: Jurnal Sosial dan Humaniora, 13(2), 109–119. https://doi.org/10.31940/soshum.v13i2.109-119
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook (2nd ed.). SAGE Publications.
Smith, M., & Puczkó, L. (2009). Health and wellness tourism. Elsevier.
Stake, R. E. (1995). The art of case study research. SAGE Publications.
Sugiyono. (2011). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.
Voigt, C., Brown, G., & Howat, G. (2011). Wellness tourists: In search of transformation. Tourism Review, 66(1/2), 16–30. https://doi.org/10.1108/16605371111127206
Published
2025-06-08
How to Cite
Suryantari, Y., Lanisy, N. A., & Ngarbingan, H. K. (2025). Wellness Tourism as a Pathway to Sustainable Tourism: Opportunities and Challenges in Lombok, West Nusa Tenggara. Kontigensi : Jurnal Ilmiah Manajemen, 13(1), 241-248. https://doi.org/10.56457/jimk.v13i1.763
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Articles
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