Article Sidebar
Main Article Content
Abstract
This study aims to determine the effect of (1) Store Atmosphere on Impulse Buying, (2) Sales Promotion on Impulse Buying, (3) the influence of Store Atmosphere and Sales Promotion on Shopping Emotion at Indomart Kampung Malangnengah Kel. Cijoropasir-Banten. This research is included in the type of causal research. The population in this study were all consumers from Indomart Kampung Malangnengah Kel. Cijoropasir Rangkasbitung-Banten, 99 samples were taken using non-probability sampling. Data was collected using a questionnaire, then analyzed using SEM analysis with the help of SmartPLS. The results of this study indicate that (1) Store Atmosphere has a significant effect on Impulse Buying as indicated by the value of tcount > ttable (9.253> 1.980) or P-value < (0.000 < 0.05), (2) Store Atmosphere has a significant effect on Shopping Emotion as indicated by the value of tcount > ttable (4.187> 1.980) or p-value < α (0.025 < 0.05), (3) Shopping Emotion has a significant effect on Impulse Buying is tcount > ttable (9.562> 1,980) or p-value < (0.000 < 0.05). and the mediation calculation that the value is 0.207 as shown by the path coefficient. The calculated t value of 4.369 is greater than the t table of 1.960, and the probability value of and Sig 0.00 < 0.05 is categorized, the effect is positive and significant, so that it means that the Store Atmosphere will affect impulse Buying through Shopping Emotion. (3) Shopping Emotion that has a significant effect on Impulse Buying is tcount > ttable (9.562> 1.980) or p-value < (0.000 < 0.05). and the mediation calculation that the value is 0.207 as shown by the path coefficient. The calculated t value of 4.369 is greater than the t table of 1.960, and the probability value of and Sig 0.00 < 0.05 is categorized, the effect is positive and significant, so that it means that the Store Atmosphere will affect impulse Buying through Shopping Emotion. (3) Shopping Emotion that has a significant effect on Impulse Buying is tcount > ttable (9.562> 1.980) or p-value < (0.000 < 0.05). and the mediation calculation that the value is 0.207 as shown by the path coefficient. The calculated t value of 4.369 is greater than the t table of 1.960, and the probability value of and Sig 0.00 < 0.05 is categorized, the effect is positive and significant, so that it means that the Store Atmosphere will affect impulse Buying through Shopping Emotion.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
By exercising the Licensed Rights, You accept and agree to be bound by the terms and conditions of this Creative Commons Attribution-NonCommercial 4.0 International Public License.
References
- Abbas, A., & Ramadhana, M. A. (2016). The Students Interest Toward Handbook Of Lesson Study To The Service Training Students In Teaching. Prosiding, 2(1).
- Asdiany, D. (2018). Analisis Tingkat Kematangan (Maturity Level) Tata Kelola Teknologi Sistem Informasi Akademik Menggunakan Cobit 4.1 pada STAIN ParePare. Kontigensi: Jurnal Ilmiah Manajemen, 6(2), 96-111.
- Berman, B & J.R. Evans 2010. Retail Management : A Strategic Approach , New Jersey : Prentice Hall.
- Bong, S. 2011. Pengaruh In-Store Stimuli Terhadap Impulse Buying Behavior Konsumen Hypermart di Jakarta. Fakultas Ekonomi Manajemen, Universitas Multimedia Nusantara, Gading Serpong, Tangerang - Banten Jawa Barat. Ultima Management, Vol. 3, No. 1.
- Duncan, Tom 2008. Principles of Advertising and IMC. 2nd edition Mc.Graw-Hill International Edition.
- Engel, J., Roger D. Blackwell and Paul W. Miniard. 2008. Perilaku Konsumen. Alih bahasa: Budyanto. Jilid I. Jakarta: Binarupa Aksara Publisher.
- Ferdinand, Augusty 2014. Metode Penelitian Manajemen Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen, Edisi 3, AGF Books, Fakultas Ekonomika dan Bisnis Universitas Diponegoro, Semarang.
- Hawkins, D, Mothersbaugh, D, & Best, R 2007. Consumer Behavior: Building Marketing Strategy. New York City: McGraw-Hill
- Indriantoro, Nur dan Supomo, 2002, “ Metodologi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama, Yogyakarta : BPFE.
- Ilham, D. (2019). Menggagas Pendidikan Nilai dalam Sistem Pendidikan Nasional. Didaktika: Jurnal Kependidikan, 8(3), 109-122.
- Baderiah, D. I. Faktor-Faktor Penyebab Rendahnya Minat Masyarakat dalam Menyekolahkan Anak di Madrasah Aliyah Negeri Malili Kab. Luwu Timur.
- Kotler, Philip 2005. Manajemen Pemasaran, Jilid I dan II PT Indeks Jakarta.
- Kotler, Philip dan Gary Amstrong, 2008. Prinsip-Prinsip Pemasaran. Jilid 1. edisi Kedua belas. Erlangga. Jakarta.
- Kurniawan, Denny dan Kunto, Yohanes Sondang. (2013)Pengaruh Promosi Dan Store Atmosphere Terhadap Impulse Buying Dengan Shopping Emotion Sebagai Variabel Intervening Studi Kasus Di Matahari Department Store Cabang Supermall Surabaya. Jurnal Manajemen Pemasaran Petra Vol. 1, No. 2, 1-8
- Manning, L. Gerald and Barry L. Reece. 2001. Selling Today: Building Quality Partnerships. Prentice Hall.
- Mullins, Orville, Boyd dan Larreche, 2005. Marketing Management : A Stratefic, Decision Making Approach. 6th Edisi. Peneribit McGraw-Hill. New York City.
- Park, J. and Lennon, S. J. 2006. Psychological and Environmental Antecedents Of Impulse Buying Tendency In The Multichannel Shopping Context, Journal of Consumer Marketing, Vol. 23, No. 2, pp. 58–68.
- Premananto, Gancar Candra. 2007. “Proses Pengambilan Keputusan Pembelian Impuls Dengan Pendekatan Psikologi Lingkungan Dan Rantai Kausalitas.” Jurnal Antisipasi, Vol. 10, (1), 172-184
- Ramadhana, M. (2015, September). Plagiarism Prevention Software for Thesis Writing: Its Advantages and the Students' Attitudes. In The 62nd TEFLIN International Conference.
- Sutrisno, S., & Sunarsi, D. (2019). The Effect of Work Motivation and Discipline on Employee Productivity at PT. Anugerah Agung in Jakarta. Jurnal Ad'ministrare, 6(2), 187-196.
- Sunarsi, D. (2018). Pengembangan Sumber Daya Manusia Strategik & Karakterisrik Sistem Pendukungnya: Sebuah Tinjauan. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(3), 178-194.
- Sunarsi, D. (2019). Penerapan MSDM Strategis Dalam Upaya Meningkatkan Kemampuan Organisasi dalam menyongsong Revolusi 4.0. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(1), 221-233.
- Saladin, Djaslim dan Oesman, Yevis Marty. 2010. Perilaku Konsumen dan Pemasaran Strategik. Jakarta: Balai Pustaka.
- Semuel, Hatane. 2006. Respon lingkungan Belanja Sebagai stimulus Pembelian Tidak Terencana Pada Toko Serba Ada. Jurnal Manajemen dan kewirausahaan, Vol 7.
- Solomon, M. R. 2007. Consumer Behavior: Buying, Having, and Being. New Jersey, Upper Saddle River: Pearson Educatio n, Inc.
- Solomon, M.R. & Rabolt, N. (2009). Consumer Behavior in Fashion, 2nd Edition. USA: Prentice Hall
- Sholihin M, Dwi Ratmono. 2013. Analisi SEM-PLS dengan WarpPLS 3.0 Untuk Hubungan Nonlinear dalam Penelitian Sosial dan Bisnis. Andy Offset Yogyakarta
- Tirmizi, M. A.,Rehman, K. U.,and Saif, M. I. 2009. Anempirical study od consumer impulse buying behavior in local markets, European Journal of Scientific Research, Vol. 28 No. 4, pp, 522-532
- Tjiptono, Fandy. 2008. Strategi Pemasaran, Edisi tiga, Jakarta : Andi.
- Utami. Christian Widya. 2010. Manajemen Ritel: Starategi dan implementasi Operasional Bisnis Ritel Modern di Indonesia edisi 2. Salemba Empat. Jakarta.
- www.indomaret.co.id