The Influence of Innovation Factors and Capability Factors on Baby Squid Marketing Performance
(A Study of MSMEs in Banjarmasin)
Abstract
The growth of Micro, Small, and Medium Enterprises (MSMEs) in Banjarmasin City has increased significantly from year to year, dominated by the food and beverage sector such as Baby Cumi products. Despite contributing positively to the economy and reducing unemployment, MSMEs are still faced with classic challenges such as simple management, the absence of a legal entity, and limited human resource skills. This study aims to analyze the influence of Innovation Factors ($X_1$) and Capability Factors ($X_2$) on Marketing Performance ($Y$) in Baby Cumi MSMEs in Banjarmasin City. The research method used is an explanatory quantitative approach. The population in this study includes all Baby Cumi MSMEs in Banjarmasin, with a sampling technique using a saturated sampling method (census) of 48 respondents. Data collection was carried out through interviews, questionnaires, documentation, and observation. The data analysis technique used Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 3.29 software. The results of the structural model test (inner model) show that the Innovation variable has a positive and significant influence on Marketing Performance with a t-value of 10.666 ($> 1.96$) and a P-value of 0.000. However, the strength of its influence is in the very weak category with a path coefficient value of 0.102. On the other hand, the Ability variable is proven to have a positive and very significant influence on Marketing Performance with a t-value of 6.833 ($> 1.96$), a P-value of 0.000, and a strong path coefficient of 0.783. Simultaneously, the integration of the determination value ($R\text{-Square}$) contributes 77.7% to Marketing Performance. The conclusion of this study emphasizes that mastery of solid management skills (Ability Factor) is the most instant and crucial main driver for Baby Cumi MSMEs compared to product innovation actions to optimize sales turnover, production volume, and business profits.References
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Yan Xin J., Ramayah T., Soto-Acosta P., Popa S., Ai Ping T., 2014, Analyzing the use of Web 2.0 for brand awareness and competitive advantage: An empirical study in the Malaysian hospitability industry, Information Systems Management, 31(2).
Badan Pusat Statistik. 2018. Perkembangan Pembangunan Koperasi dan UKM Pada Acara Rapat Kordinasi Nasional Bidang UMKM. April. Yogyakarta.
Badan Pusat Statistik. 2020. Pertumbuhan Ekonomi Kalimantan Triwulan IV-2019. Februari. Kalimantan Selatan.
Baozhou L., Weiguo F., Zhou M., 2015, Social presence, trust, and social commerce purchase intention: An empirical research, Computers in Human Behavior, 56.
Bucko J., Kakalejcik L., Ferencova M., 2017, The Internet and its use in pre-purchase stage in Europe and Asia: management of marketing efforts, “Polish Journal of Management Studies”, 15.
Budiaji, W. 2013. Skala Pengukuran dan Jumlah Respon Skala Likert. Jurnal Pertanian dan Perikanan. Banten.
Darmanto, Wardaya S, dan Dwiyani T. 2015. Bauran Orientasi Strategis dan Kinerja Organisasi, penerapan Variable Anteseden, Moderasi dan Mediasi dalam Penelitian Ilmiah. CV Budi Utama. Yogyakarta.
Kaisar, Miyasto, Sugiarto. 2015. Analisis Pengaruh Teknologi Informasi dan Inovasi Terhadap Keunggulan Bersaing Untuk Meningkatkan Kinerja Organisasi. Karya Ilmiah. Dipenorogo.
Kiwang, A Pandie, F Gana. 2015. Analisis Kebijakan dan Kefektivitas Organisasi. Kolter P, Kartajaya H, Setiawan I. 2019. Marketing 4.0 Bergerak dari Tradisional ke Digital. PT Gramedia Pustaka Utama. Jakarta.
Maskur,2016,Manajemen Wirausaha,Jenggala Pustaka Utama,Surabaya
McGrath, R.M., 1999, Falling Forward: Real Option Reasoning and Entrapreneurial Failure, Academy of Management Review.
Mohd, Wael, Subhi Idris, Raed A. Momani. 2013. “Impact of Environmental Dynamism on Marketing Strategy Comprehensiveness and Organizational Performance”, International Journal of Business an Management;
Muhidin SA, dan Abdurrahman M. 2019. Analisis Korelasi Regresi dan Jalur Penelitian. CV Pustaka Setia. Bandung.
Parnell, John A., 2010. “Strategic Clarity, Business Strategy and Performance, Journal of Strategy and Management”, Vol 3, No 4, Emerald Group Publishing Limited, pp.304-324.
Price, Robert W., 2014. Roadmap to Entrepreneurial Success: Powerful.
Pugu, M. R., Riyanto, S., & Haryadi, R. N. (2024). Metodologi Penelitian; Konsep, Strategi, dan Aplikasi. PT. Sonpedia Publishing Indonesia.
Ramayah T., Soto-Acosta P., Popa S., Ai Ping T., 2014, Analyzing the use of Web 2.0 for brand awareness and competitive advantage: An empirical study in the Malaysian hospitability industry, Information Systems Management, 31(2).
Roopke, J., 2015, On Creating Entrepreneurial Energy in The Ekonomi Rakyat the Case of Indonesian Cooperative. ISEI, Bandung, Jurnal Ekonomi Kewirausahaan,
Saraswati dan Widiarto, AW. 2016. Pengaruh Implementasi Knowledge Management Terhadap Kinerja Organisasi Melalui Inovasi Sebagai Variable Intervening (Studi Kasus pada UMKM Industri Kreatif Digital di Kota Semarang). Jurnal Ilmu Administrasi Ilmiah. Semarang
Sartika, D. 2015. Inovasi Organisasi dan Kinerja Organisasi: Studi Kasus Pada Pusat Kajian dan Pendidikan dan Pelatihan Aparatur III. Karya Ilmiah. Samarinda.
Schumpeter J.A., 1984, dalam sulastini (2018) The Theory Of Economic Development, Harvard Univ. Press, New York.
Sekaran, U. 2016. Research Methods For Business Metode Penelitian untuk bisnis. PT Salemba Empat. 2016.
Seong, Jee Young. 2011. “The Effects of High Performance Work Systems, Entrepreneurship and Organizational Culture on Organizational Performance”, Seoul Journal of Business, Vol.17, Num.
Sholeh, M. 2018. Analisis Strategi Inovasi dan Dampaknya terhadap Kinerja Perusahaan. Karya Ilmiah. Dipenorogo.
Štefko R., Steffek V., 2018, Key Issues in Slow Fashion: Current Challenges and Future Perspectives, Sustainability, 10
Steinhoff D., and Burges J.F.,1993. dalam Maskur 2016 Small Business Management Fundamental, McGraw-Hill, New York.
Storey, D.J., 1994,dalam Maskur (2016) Undestanding The Small Business Sector, London, Routledge. Strategies for Building a High-Profit Business, Publishing: AMACOM
Suci, Rahayu Puji, 2009, Peningkatan Kinerja melalui Orientasi Kewirausahaan, Kemampuan Manajemen, dan Strategi Bisnis, Jurnal Manajemen dan Kewirausahaan. Vol.11, No.1, Maret 2009, 46-58
Sulastini,2018, An Analysis of online consumer shopping behaviour,PJMS, Polish journal of Management studies, PL ISSN 2081- 7452, Jurnal ,No.059/2018, volume 18. 2018
Supriatal, S., & Mulyanto, H. (2023). Peran Aktualisasi Diri sebagai Intervening Keteladanan dan Komunikasi Pimpinan terhadap Kinerja Pegawai. Jurnal Manajemen Bisnis dan Keuangan, 4(2), 275-284.
Suryana, 2013, Kewirausahaan Pedoman Praktis, Kiat dan Proses Menuju Sukses, Salemba Empat, Edisi Revisi.
Tontini G., 2016, Identifying opportunities for improvement in online shopping sites, “Journal of Retailing and Consumer Services”, 31.
Ungerman O., Dedkova J., Gurinova K., 2018, The impact of marketing innovation on the competitiveness of enterprises in the context of industry 4,0, “Journal of Competitiveness”, 10(2).
Vila N., Kuster I., 2011, Consumer feelings and behaviours towards well designed websites, Information Management, 48(4-5).
Warren A.M., Jaafar N.I., Sulaiman A., 2016, Youth civic engagement behavior on Facebook: A comparison of findings from Malaysia and Indonesia, “Journal of Global Information Technology Management”, 19(2).
Yan Xin J., Ramayah T., Soto-Acosta P., Popa S., Ai Ping T., 2014, Analyzing the use of Web 2.0 for brand awareness and competitive advantage: An empirical study in the Malaysian hospitability industry, Information Systems Management, 31(2).
Published
2026-06-30
How to Cite
Sulastini, S., Husnurrofiq, H., Surya, A., & Ashari, A. (2026). The Influence of Innovation Factors and Capability Factors on Baby Squid Marketing Performance. Kontigensi : Jurnal Ilmiah Manajemen, 14(1), 324-337. https://doi.org/10.56457/jimk.v14i1.962
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Articles
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