The Influence Of Ability And Innovation On Performance Coffee Marketing
(Study On Umkm In Banjarmasin)
Abstract
The long-term objectives of previous research that have focused on the problems of Product Innovation and Information Technology in manufacturing companies, service companies, research conducted in companies including Anttila J., Jussila K., 2018, Ramayah T., While in this study focuses on the study of Product Ability and Innovation on Coffee Marketing performance carried out in Banjarmasin UMKM. Specific targets to be achieved. Against the backdrop of current Marketing Performance, many problems arise related to employment, especially the performance of UMKM Marketing, therefore problems related to performance need to be resolved. Focus on two problems, namely Analyzing and knowing the Effect of Ability and Innovation partially on UMKM Performance. (1) Is there an effect of Ability on Marketing performance, and (2) Is there an effect of Innovation on Marketing performance. This research method uses a quantitative approach. The data collection technique uses a questionnaire (questionnaire), Population and sample of 48 respondents, while data analysis uses Smart PLS. The Data Analysis Technique used in this study is PLS-SEM because it aims to test the predictive relationship between constructs by seeing whether there is a relationship or influence between the constructs. proposed activities. The study aims to provide the ability that better interactions and relationships are actually side effects of providing space for MSMEs for Coffee Marketing, innovating and still being able to accommodate existing problems.References
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Vila, N., & Kuster, I. (2011). Consumer feelings and behaviours towards well-designed websites. Information Management, 48(4-5).
Kiwang, A., Pandie, F., & Gana, F. (2015). Analisis Kebijakan dan Kefektivitas Organisasi.
Kotler, P., Kartajaya, H., & Setiawan, I. (2019). Marketing 4.0: Bergerak dari Tradisional ke Digital. PT Gramedia Pustaka Utama, Jakarta.
Kaisar, M., Miyasto, S., & Sugiarto. (2015). Analisis Pengaruh Teknologi Informasi dan Inovasi Terhadap Keunggulan Bersaing Untuk Meningkatkan Kinerja Organisasi. Karya Ilmiah. Dipenorogo.
Warren, A.M., Jaafar, N.I., & Sulaiman, A. (2016). Youth civic engagement behavior on Facebook: A comparison of findings from Malaysia and Indonesia. Journal of Global Information Technology Management, 19(2).
Yan Xin, J., Ramayah, T., Soto-Acosta, P., Popa, S., & Ai Ping, T. (2014). Analyzing the use of Web 2.0 for brand awareness and competitive advantage: An empirical study in the Malaysian hospitality industry. Information Systems Management, 31(2).
Badan Pusat Statistik. (2020). Pertumbuhan Ekonomi Kalimantan Triwulan IV-2019. Februari. Kalimantan Selatan.
Badan Pusat Statistik. (2018). Perkembangan Pembangunan Koperasi dan UKM Pada Acara Rapat Kordinasi Nasional Bidang UMKM. April. Yogyakarta.
Baozhou, L., Weiguo, F., & Zhou, M. (2015). Social presence, trust, and social commerce purchase intention: An empirical research. Computers in Human Behavior, 56.
Bucko, J., Kakalejcik, L., & Ferencova, M. (2017). The Internet and its use in pre-purchase stage in Europe and Asia: Management of marketing efforts. Polish Journal of Management Studies, 15.
Budiaji, W. (2013). Skala Pengukuran dan Jumlah Respon Skala Likert. Jurnal Pertanian dan Perikanan. Banten.
Darmanto, S., Wardaya, S., & Dwiyani, T. (2015). Bauran Orientasi Strategis dan Kinerja Organisasi, penerapan Variable Anteseden, Moderasi dan Mediasi dalam Penelitian Ilmiah. CV Budi Utama. Yogyakarta.
Muhidin, S.A., & Abdurrahman, M. (2019). Analisis Korelasi Regresi dan Jalur Penelitian. CV Pustaka Setia. Bandung.
Ramayah, T., Soto-Acosta, P., Popa, S., & Ai Ping, T. (2014). Analyzing the use of Web 2.0 for brand awareness and competitive advantage: An empirical study in the Malaysian hospitality industry. Information Systems Management, 31(2).
Saraswati, & Widiarto, A.W. (2016). Pengaruh Implementasi Knowledge Management Terhadap Kinerja Organisasi Melalui Inovasi Sebagai Variable Intervening (Studi Kasus pada UMKM Industri Kreatif Digital di Kota Semarang). Jurnal Ilmu Administrasi Ilmiah. Semarang.
Sartika, D. (2015). Inovasi Organisasi dan Kinerja Organisasi: Studi Kasus Pada Pusat Kajian dan Pendidikan dan Pelatihan Aparatur III. Karya Ilmiah. Samarinda.
Štefko, R., & Steffek, V. (2018). Key issues in slow fashion: Current challenges and future perspectives. Sustainability, 10.
Sholeh, M. (2018). Analisis Strategi Inovasi dan Dampaknya terhadap Kinerja Perusahaan. Karya Ilmiah. Dipenorogo.
Sekaran, U. (2016). Research Methods for Business: Metode Penelitian untuk Bisnis. PT Salemba Empat.
Sulastini. (2018). An analysis of online consumer shopping behavior. Polish Journal of Management Studies, 18.
(_______, 2019). Pengaruh Kompetensi Dan Lingkungan Kerja Terhadap Kinerja Industri Kecil Dan Menengah (IKM) Sasirangan Di Banjarmasin. Journal of Industrial Engineering Management (JIEM), Volume 4, No 2.
(_______, 2019). Kewirausahaan Teori dan Praktek. Hanken Sukses Jaya.
(_______, 2020). Does Human Resources Development and Organizational Culture Still Impact on Employee Performance. Journal of Industrial Engineering Management (JIEM), Volume 6, No 2 Tahun 2021.
(_______, 2022). MSME’s Marketing Performance Measures: Examining the Role of Innovativeness & Competitive Strategy. https://ejournal.umm.ac.id/index.php/jmb/article/view/22231.
(_______, 2023). Workplace Spirituality as an Alternative Model for Promoting Commitment to Change and Change-Oriented Organisational Citizenship Behaviour. https://www.mdpi.com/2076-3387/13/3/86.
(_______, 2023). Pengaruh Orientasi Kewirausahaan dan Dinamika Lingkungan terhadap Kinerja IKM (Studi Pada IKM Di Kota Banjarmasin).
(_______, 2024). Pengaruh Strategi Bisnis Dan Proaktif Terhadap Kinerja Pemasaran Madu Kelulut (Studi Pada UMKM Di Banjarmasin).
Schumpeter, J.A. (1984). The Theory of Economic Development. Harvard University Press, New York. (as cited in Sulastini, 2018).
Seong, J.Y. (2011). The effects of high performance work systems, entrepreneurship, and organizational culture on organizational performance. Seoul Journal of Business, 17(Num).
Steinhoff, D., & Burges, J.F. (1993). Small Business Management Fundamental. McGraw-Hill, New York. (as cited in Maskur, 2016).
Storey, D.J. (1994). Understanding The Small Business Sector. Routledge, London. (as cited in Maskur, 2016).
Suci, R.P. (2009). Peningkatan Kinerja melalui Orientasi Kewirausahaan, Kemampuan Manajemen, dan Strategi Bisnis. Jurnal Manajemen dan Kewirausahaan, 11(1), 46-58.
Suryana. (2013). Kewirausahaan Pedoman Praktis, Kiat dan Proses Menuju Sukses. Salemba Empat, Edisi Revisi.
Maskur. (2016). Manajemen Wirausaha. Jenggala Pustaka Utama. Surabaya.
McGrath, R.M. (1999). Falling forward: Real option reasoning and entrepreneurial failure. Academy of Management Review.
Mohd, W., Subhi, I., & Raed, A.M. (2013). Impact of environmental dynamism on marketing strategy comprehensiveness and organizational performance. International Journal of Business and Management.
Parnell, J.A. (2010). Strategic clarity, business strategy, and performance. Journal of Strategy and Management, 3(4), 304-324.
Price, R.W. (2014). Roadmap to Entrepreneurial Success: Powerful.
Roopke, J. (2015). On Creating Entrepreneurial Energy in the Ekonomi Rakyat: The Case of Indonesian Cooperative. ISEI, Bandung, Jurnal Ekonomi Kewirausahaan.
Tontini, G. (2016). Identifying opportunities for improvement in online shopping sites. Journal of Retailing and Consumer Services, 31.
Ungerman, O., Dedkova, J., & Gurinova, K. (2018). The impact of marketing innovation on the competitiveness of enterprises in the context of Industry 4.0. Journal of Competitiveness, 10(2).
Vila, N., & Kuster, I. (2011). Consumer feelings and behaviours towards well-designed websites. Information Management, 48(4-5).
Kiwang, A., Pandie, F., & Gana, F. (2015). Analisis Kebijakan dan Kefektivitas Organisasi.
Kotler, P., Kartajaya, H., & Setiawan, I. (2019). Marketing 4.0: Bergerak dari Tradisional ke Digital. PT Gramedia Pustaka Utama, Jakarta.
Kaisar, M., Miyasto, S., & Sugiarto. (2015). Analisis Pengaruh Teknologi Informasi dan Inovasi Terhadap Keunggulan Bersaing Untuk Meningkatkan Kinerja Organisasi. Karya Ilmiah. Dipenorogo.
Warren, A.M., Jaafar, N.I., & Sulaiman, A. (2016). Youth civic engagement behavior on Facebook: A comparison of findings from Malaysia and Indonesia. Journal of Global Information Technology Management, 19(2).
Yan Xin, J., Ramayah, T., Soto-Acosta, P., Popa, S., & Ai Ping, T. (2014). Analyzing the use of Web 2.0 for brand awareness and competitive advantage: An empirical study in the Malaysian hospitality industry. Information Systems Management, 31(2).
Published
2025-06-30
How to Cite
Sulastini, S., Maskur, M., & Husnurrofiq, H. (2025). The Influence Of Ability And Innovation On Performance Coffee Marketing. Kontigensi : Jurnal Ilmiah Manajemen, 13(1), 474-496. https://doi.org/10.56457/jimk.v13i1.792
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Articles
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