Main Article Content
Abstract
In the era of globalization, every country will try to win the competition in various ways. The development of digital technology is a way and opportunity for Micro, Small and Medium Enterprises (MSMEs.) However, not all MSME players are ready to do business digitally, both in marketing and finance. The phenomenon that has occurred lately is evidence that the drastic decline in sales turnover of MSME products is due to one of them shifting the offline sales system to online sales. MSMEs must be able to adapt to technological changes, which cannot be stopped. The most important change is to provide human resources engaged in MSMEs with understanding, knowledge and skills to use digital systems. Through collaboration between MSME actors, government authorities and academics, technical guidance and training can be carried out massively and systematically, so that these activities can answer the needs of MSMEs to compete not only in the local market but also in the global market. This writing begins with research that uses qualitative descriptive research methods. Data collection techniques used interviews, observation, document analysis, case studies and focus group discussions. The data used qualitative data analyzed using approaches such as content analysis, narrative analysis.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
By exercising the Licensed Rights, You accept and agree to be bound by the terms and conditions of this Creative Commons Attribution-NonCommercial 4.0 International Public License.
References
- Bilton, C. (2007). Creativity and Innovation: Theory and Practice. Sage Publications.
- Cassell, C., Symon, G. (1994). Qualitative Methods in Organizational Research.
- Clayton M. Christensen. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press.
- Dey, I. (1993). Qualitative Data Analysis. In Routledge. https://doi.org/10.1136/ebnurs.2011.100352
- Fajrina, H. N. (2015). Hotel di Jepang Pakai Robot Sebagai Pelayan. CNN Indonesia.
- Feliciano-Cestero, M. M., Ameen, N., Kotabe, M., Paul, J., & Signoret, M. (2023). Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization. Journal of Business Research, 157(December 2022), 113546. https://doi.org/10.1016/j.jbusres.2022.113546
- Hansen, M. (n.d.). Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results.
- Ignacio Geordi Oswaldo. (2023). Terungkap Biang Kerok Pasar Tanah Abang cs Mulai Sepi. DetikFinance.
- Irjayanti, M., & Azis, A. M. (2012). Barrier Factors and Potential Solutions for Indonesian SMEs. Procedia Economics and Finance, 4(Icsmed), 3–12. https://doi.org/10.1016/s2212-5671(12)00315-2
- Jafari-Sadeghi, V., Amoozad Mahdiraji, H., Alam, G. M., & Mazzoleni, A. (2023). Entrepreneurs as strategic transformation managers: Exploring micro-foundations of digital transformation in small and medium internationalisers. Journal of Business Research, 154. https://doi.org/10.1016/j.jbusres.2022.08.051
- Jubilee Enterprise. (2014). Trik Pemasaran Getok Tular Menggunakan Internet. Elex Media Komputindo.
- Kilay, A. L., Simamora, B. H., & Putra, D. P. (2022). The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030119
- Kotler, P. (2016). Marketing 4.0: Moving from Traditional to Digital.
- Lobacz, K., & Szanter, R. (2022). Measuring innovation process digitalisation in SMEs - a methodological approach. Procedia Computer Science, 207, 3520–3529. https://doi.org/10.1016/j.procs.2022.09.411
- Lobacz, K., & Tylzanowski, R. (2022). Digitalisation levels of innovation management practices - pilot study of service SMEs in Poland. Procedia Computer Science, 207, 3764–3773. https://doi.org/10.1016/j.procs.2022.09.438
- Modisane, P., & Jokonya, O. (2021). Evaluating the benefits of Cloud Computing in Small, Medium and Micro-sized Enterprises (SMMEs). Procedia Computer Science, 181, 784–792. https://doi.org/10.1016/j.procs.2021.01.231
- Peter F. Drucker. (1985). Innovation and Entrepreneurship: Practice and Principles. Peter F. Drucker.
- Rahnjen, D., Oktavio, A., Henryanto, A. G., Kurniawati, A. D., & Adeline, F. (2023). Knowledge Sharing Mempengaruhi Innovative Work Behavior Karyawan pada Usaha Kecil dan Menengah (UKM): Peran Organizational Climate sebagai Moderator. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 10(1), 220–239. https://doi.org/10.35794/jmbi.v10i1.45910
- Sayidiman Suryohadiprojo. (2017). Budaya Gotong Royong dan Masa Depan Bangsa. Kompas Penerbit Buku.
- Shi, Y., Gao, Y., Luo, Y., & Hu, J. (2022). Fusions of industrialisation and digitalisation (FID) in the digital economy: Industrial system digitalisation, digital technology industrialisation, and beyond. In Journal of Digital Economy (Vol. 1, Issue 1, pp. 73–88). KeAi Publishing Communications Ltd. https://doi.org/10.1016/j.jdec.2022.08.005
- Solo-anaeto, M., Ojunta, L., & Lakanu, O. (2017). Evaluation of Social Media as Promotional Tools for Small and Medium Enterprises ( SMEs ) in Yaba , Lagos State , Nigeria. Journal of Marketing and Consumer Research, 41(1997), 33–41.
- Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabet.
- Tagscherer, F., & Carbon, C. C. (2023). Leadership for successful digitalization: A literature review on companies’ internal and external aspects of digitalization. Sustainable Technology and Entrepreneurship, 2(2), 100039. https://doi.org/10.1016/j.stae.2023.100039
- Wang, Y., & Sarkis, J. (2021). Emerging digitalisation technologies in freight transport and logistics: Current trends and future directions. In Transportation Research Part E: Logistics and Transportation Review (Vol. 148). Elsevier Ltd. https://doi.org/10.1016/j.tre.2021.102291
- Wulan Ayodya. (2022). UMKM 4.0 Strategi UMKM Memasuki Era digital (Dionisia Putri (ed.)). PT ElexMedia Komputindo Kompas Gramedia.