Main Article Content


Tourism development has a direct effect on the community, the existence of tourism should have an impact on the conditions or conditions in the environment and around the tourism. In this case, marine tourism in Jepara Regency continues to be developed. The purpose of this study is to determine and analyze the impact of marine ecotourism development in Jepara Regency on the economic and social aspects of the community. The research methods employed include descriptive statistical analysis and the Analytical Hierarchy Process (AHP) method. The study's findings indicate that Jepara Regency's marine ecotourism has a significant impact on the economic and social aspects of the community. This is evident through increased income, the creation of new business opportunities, and an improved standard of living for the community. The social dynamics of the community are also affected, including employment status, community cooperation, and the establishment of new norms and values. Based on the AHP analysis, the recommended policies for managers and decision-makers in the development of marine ecotourism in Jepara Regency include efforts to enhance infrastructure that facilitates access to marine tourist destinations, the implementation of fiscal incentives and support for micro small medium enterprise (MSMEs) in the destination area, and achieving growth in visitor numbers while maintaining environmental quality by imposing penalties on tourists who harm the environment.


Marine Ecotourism; Impact; Economic; Social; AHP

Article Details

How to Cite
Dena Ayu Aviantih, Sucihatiningsih dian wisika prajanti, & Shanty Oktavilia. (2023). Development Strategies and the Impact of Marine Tourism on the Socio-Economic Conditions of Communities Around Jepara Regency Based on Ecotourism. Kontigensi : Jurnal Ilmiah Manajemen, 11(1), 273-280.


  1. Adhiyaksa, M., & Sukmawati, A. M. (2021). Dampak Wisata Bahari bagi Kondisi Ekonomi Masyarakat Desa Kolorai, Kecamatan Morotai Selatan, Kabupaten Pulau Morotai. UNIPLAN: Journal of Urban and Regional Planning, 2(2), 7.
  2. Anggraeni, N., & Lutfillah, N. Q. (2019). Determinants Of Transfer Pricing. In Journal of Management and Business (Vol. 18, Issue 2).
  3. Bagus, P., Suryoko, & Sri. (2018). Dampak Pengembangan Pariwisata Terhadap Perkembangan Umkm Pada Kawasan Wisata Dieng. Jurnal Ilmu Administrasi Bisnis, 7(4), 310–320.
  4. Chuvatkin, P., & Gorbatova, A. (2021). Social and Behavioural Sciences.
  5. Dritasto, A., & Anggraeni, A. A. (2013). Analisis Dampak Ekonomi Wisata Bahari Terhadap Pendapatan Masyarakat Di Pulau Tidung. Reka Loka, 20(10), 1–8.
  6. Gnanapala, W. K. A., & Sandaruwani, J. A. R. C. (2016). Socio-economic impacts of tourism development and their implications on local communities. Academia.Edu, 2(5), 59–67.
  7. Halim, A. (2021). Pengaruh Pembiayaan Ultra Mikro dan Pendampingan Terhadap Peningkatan Pendapatan Pelaku Usaha Mikro di Kabupaten Mamuju. Akuntabel 18, 18(2), 262–271.
  8. Hayati, L. N. (2022). Analisis Pembangunan Infrastruktur Jalan Terhadap Perkembangan Pariwisata Kawasan Pinggiran Kota. 3(2), 1–11.
  9. Lawang, M. (2015). Penegakan Hukum Terhadap Pencemaran Dan Perusakan Lingkungan Objek Wisata Berdasarkan Undang-Undang Nomor 10 Tahun 2009. Lex Crimen, 4(7), 58–66.
  10. Martins, F. S., Cunha, J. A. C. da, & Serra, F. A. R. (2018). Secondary Data in Research – Uses and Opportunities. PODIUM Sport, Leisure and Tourism Review, 7(3), I–IV.
  11. Meutia, R. (2022). Pengaruh Pengembangan Wisata Bahari terhadap Pendapatan Masyarakat di Pulau Dua Bakongan Timur Kabupaten Aceh Selatan. 1(2), 59–78.
  12. Naseem, S. (2021). The role of tourism in economic growth: Empirical evidence from Saudi Arabia. Economies, 9(3).
  13. Nikolla, I., & Miko, D. (2013). Importance of tourism in community development. Mediterranean Journal of Social Sciences, 4(9), 205–211.
  14. Niode, B., & Johny, P. (2022). Local Government Strategy in Managing Objects Marine Tourism in Banggai Laut District. 4, 205–212.
  15. Saputra, B. (2017). Merusak Kelestarian Lingkungan Wisata. XI (2), 1941–1958.
  16. Scheyvens, R. (2017). Pro-Poor Tourism Exploring the Tourism-Poverty Nexus. January 2015.
  17. Sudiarta, I. M., Suharsono, N., Tripalupi, L. E., & Irwansyah, M. R. (2021). Analisis Dampak Perkembangan Pariwisata Terhadap Kondisi Sosial Ekonomi Masyarakat. Business and Accounting Education Journal, 2(1), 22–31.
  18. Uma Sekaran; Roger Bougie. (2016). Research Methods for Business.