Article Sidebar

Download
PDF
Statistic
Read Counter : 254 Download : 219

Main Article Content

Abstract

The tourism area around Lake Toba is part of the Indonesian government's super-priority destination program. The goal of this study was to figure out where each destination was on the respondent's mind map. Purposive sampling was used to select 103 participants for this investigation. The results of data processing with SPSS display a three-dimensional perceptual map, with dimension 1 representing the destination image in the Lake Toba tourist area, dimension 2 representing the destination brand experience (Brand experience destination), and dimension 3 representing the attraction in regional Lake Toba tours. Then, based on the Euclidean distance, a destination group was constructed, which was viewed as having a similarity level. Taman Iman Sitinjo, Lae Pandaroh Waterfall, Tuktuk, Hot Springs, and Sipiso-Piso Waterfall have created a single group that is in direct competition with one another. Balige, Sisingamangaraja Palace, and the Salib Kasih are the other groups. Parapat and Tomok, meanwhile, created their own groups. RSQ = 0.76 and Stress = 0.17 are the outcomes.

Keywords

Destination Perceptual Map Positioning Analysis Multidimensional Scaling Tourism

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

By exercising the Licensed Rights, You accept and agree to be bound by the terms and conditions of this Creative Commons Attribution-NonCommercial 4.0 International Public License.

How to Cite
Karina F.S, B., Tinambunan, A. P., Munthe, K., Silalahi, D., & Tarigan, M. I. (2023). Domestic Tourist Interest in Lake Toba Tourism Area Destinations. Kontigensi : Jurnal Ilmiah Manajemen, 11(1), 77-85. https://doi.org/10.56457/jimk.v11i1.319

References

  1. Ali Hasan. (2008). Marketing (p.201). Yogyakarta: Media Pressindo
  2. Badan Pelaksana Otorita Danau Toba (BPODT). 2017. Konsep Pembangunan Pariwisata Kawasan Danau Toba. Medan, Sumatera Utara.
  3. Chen, C-M., Chen, S.H., & Lee, H.T. (2011). The destination competitiveness of Kinmenn’s tourism industry: Exploring the interrelationships between tourist perceptions, service performance, customer satisfaction and sustainable tourism. Journal of Sustainable Tourism, 19(2), 247-264. http://dx.doi.org/10.1080/09669582.2010.517315
  4. Goodrich, Jonathan N. (1977). Differences in perceived similarity of tourism regions: A spatial analysis. Journal of Travel Research, 16(1), 10–13.
  5. Goodrich, J. N. (1978). A new approach to image analysis through multidimensional scaling. Journal of Travel Research, 16(3), 3–7
  6. Gursoy, D., Baloglu, S., & Chi, C. G. (2009). Destination competitiveness of Middle Eastern countries: An examination of relative positioning. Anatolia, 20(1), 151–163.
  7. Hair, J.F., Sarstedt, M., Ringle, C.M., Mena, J.A., (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science. 40: 414–433 (2012). https://doi.org/10.1007/s11747-011-0261-6
  8. Holloway, J. Cristopher, Humphreys, Claire dan Davidson, R. (2009). The Business of Tourism (8th Edition). ENGLAND: Pearson Education Limited.
  9. Kementrian Pariwisata. 2019. Laporan Akuntabilitas Kinerja Kementrian Pariwisata 2018. www.kemenpar.go.id. Februari 2019: Jakarta
  10. Kim, D. J., Kim, W. G., & Han, J. S. (2007). A perceptual mapping of online travel agencies and preference attributes. Tourism Management, 28(2), 591–603.
  11. Kotler, P. & Keller, K.L. (2012), Manajemen Pemasaran Jilid I Edisi ke 12. Jakarta: Erlangga.
  12. Lumbanrajam Prihatin., Lubis, Arlina N., Hasibuan, Baby K., (2017) Sustaining Lake Toba’s Tourism: Role of Creative Industry, Green Tourism Marketing and Tourism Experience. Journal ajba vol.12 No.1.9
  13. Malhotra, N. K. (2007). Marketing Research An Applied Orientation. New Jersey: Pearson Prentice Hall.
  14. Nisa, K., Fauzi, H., & Abrani. (2014). Persepsi Wisata dan Masyarakat Terhadap Wisata Alam di Areal Hutan Pendidikan UNLAM MANDIANGIN, Kalimantan Selatan. Jurnal Hutan Tropis, 2 (2): 119–126
  15. Santoso, Singgih. 2011. Structural Equation Modeling (SEM). Konsep dan Aplikasi dengan AMOS 18, Jakarta: PT Elex Media Komputindo
  16. Suarnayasa, K., & Haris, I. A. (2019). Persepsi Wisatawan terhadap Keberadaan Objek Wisata Air Terjun di Dusun Jembong. Jurnal Pendidikan Ekonomi Undiksha, 9 (2): 473–483. https://doi.org/10.23887/jjpe.v9i2.20132
  17. Sudiarta , I Nyoman, I Wayan Suardana, dan Nyoman Ariana, (2014), Multidimensional Scaling: Strategi Memasarkan Destinasi Pariwisata Bali. Jurnal Ilmiah Hospitality Management, Vol. 5(1), Juli - Desember 2014, 13-25
  18. Tarigan, Miska I., Lubis, Arlina N., Rini, Endang S., Sembiring, Beby K. F., A study of supply chain management for preliminary destination brand experience in North Sumatera, Indonesia; International Journal of Supply Chain Management, 2020, 9(4), pp. 244–247
  19. Tjiptono, Fandy. 1997. Strategi Pemasaran. Yogyakarta: Penerbit ANDI
  20. Utama, I. G. B. R. (2017). Pemasaran Pariwisata. Yogyakarta: ANDI.
  21. Wasana
  22. Witarsana, I. K. (2017). Motivasi dan Persepsi Wisatawan Mancanegara Berwisata Alam Trekking Mountain Di Taman Wisata Alam Gunung Batur Bukit Payang. 5 (1): 13–19.
  23. World Economic Forum (WEF) on East Asia, 2015, East Asia in the New Global Context. Jakarta: 19-21 April 2015.
  24. Zins, A. H. (2010). Mapping beneficial destination images. Journal of Hospitality and Tourism Management, 17(1), 96–107.