The Influence of Service Quality and Current Account Customer Trust on the Decision to Save Funds at PT. Bank Central Asia Tbk Bekasi Main Branch Office

  • Ali Mutaufiq STIE Bisnis Internasional Indonesia, Bekasi, Jawa Barat, Indonesia
  • Sawqi Saad El Hasan STEBIS Bina Mandiri, Bogor, Jawa Barat, Indonesia
  • Ermi Herawati STEBIS Bina Mandiri, Bogor, Jawa Barat, Indonesia
  • Destiana Utarinda STEBIS Bina Mandiri, Bogor, Jawa Barat, Indonesia
  • Ana Wijandari STEBIS Bina Mandiri, Bogor, Jawa Barat, Indonesia
DOI: https://doi.org/10.56457/jimk.v10i2.298
Keywords: Service Quality, Current Account Customer Trust, Decision to Save Funds

Abstract

The decision to save funds is often influenced by a variety of factors, including an individual's financial goals, income, expenses, and overall financial health. Service quality and customer trust in a bank's current account may also play a role in an individual's decision to save funds  The research method used in this study uses quantitative methods or often called traditional methods, because this method has been used for a long time so that it has become a tradition for research. The result is Quality of Service on Decision to Save Funds, knowing that the results of tcount > ttable are (5.876 > 1.974) and a significance of 0.000 <0.05, then Service Quality has a positive and significant effect on Decisions to Save Funds, so H1 is Accepted. Current Account Customer Confidence in the Decision to Save Funds, knowing that the results of tcount > ttable are (6.571> 1.974) and a significance of 0.000 <0.05, then the Current Account Customer Trust has a positive and significant effect on the Decision to Save Funds, so H2 is accepted. Quality of Service and Trust of Current Account Customers simultaneously (together) have a positive and significant effect on the Decision to Save Funds, by knowing the results of Fcount > Ftable (273.186 > 3.05) and a significance of 0.000 <0.05 and with a coefficient of determination or r square (R2) of 0.768 or 76.8% while the rest (100% - 76.8% = 23.2%) is influenced by other variables outside this regression equation or variables not examined. Then the Quality of Service and Trust of Demand Deposits together have a significant positive effect on the Decision to Save Funds, so that H3 is Accepted.

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Published
2022-12-27
How to Cite
Mutaufiq, A., El Hasan, S. S., Herawati, E., Utarinda, D., & Wijandari, A. (2022). The Influence of Service Quality and Current Account Customer Trust on the Decision to Save Funds at PT. Bank Central Asia Tbk Bekasi Main Branch Office. Kontigensi : Jurnal Ilmiah Manajemen, 10(2), 371-382. https://doi.org/10.56457/jimk.v10i2.298
Issue
Vol 10 No 2 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Section
Articles

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