Article Sidebar

Download
PDF
Statistic
Read Counter : 284 Download : 281

Main Article Content

Abstract

The purpose of this study was to analyze the influence of the store atmosphere and store location on consumer buying interest in the Alfamidi Dukuh Zamrud. This study uses two independent variables, namely the atmosphere of the store and the location of the store with one dependent variable, namely consumer buying interest. The method of this research is to use a descriptive quantitative method, the sample in this study is consumers who have purchased goods from Alfamidi Dukuh Zamrud and taken a sample of 100 respondents. Based on the questionnaire answers that have been processed by SPSS, the statistical calculation results obtained a coefficient number of store atmosphere and store location has a significant effect of 63.9% on consumer buying interest, while the remaining 36.1% is influenced by other factors that are not researched in this study.

Keywords

Store Atmosphere Store Location Consumer Buying Interest

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

By exercising the Licensed Rights, You accept and agree to be bound by the terms and conditions of this Creative Commons Attribution-NonCommercial 4.0 International Public License.

How to Cite
Mulyanti, K., Ismuni, M., & Rustomo, R. (2022). Store Atmosphere and Store Location as Determinants of Consumer Buying Interest. Kontigensi : Jurnal Ilmiah Manajemen, 10(2), 291-298. https://doi.org/10.56457/jimk.v10i2.291

References

  1. Ajzen, Icek. 2002. Constructing a TPB Questionnaire: Conceptual and Methodological Considerations. September (Revised January, 2006). https://media.neliti.com/media/publications/133683-ID-pengaruh-satisfaction-dan-trust-terhadap.pdf.
  2. Akdon. 2008. Aplikasi Statistika dan Metode Penelitian untuk Administrasi & Manajemen. Bandung: Dewa Ruchi.
  3. Aritonang, Lerbin R. 2005. Kepuasan Pelanggan. Pengukuran dan Penganalisisan Dengan SPSS. Jakarta: Gramedia Pustaka Utama.
  4. Amir, M. Taufiq. 2005. Manajemen Ritel. Jakarta: PPM.
  5. Azwar, Saifuddin. 2004. Reliabilitas dan Validitas. Yogyakarta: Pustaka Pelajar. Offset.
  6. Berman, Barry dan Evans, Joel R. 2004. Retail Management A Strategic Approach. New Jersey: Prentice Hall.
  7. Berman dan Evans. 2009. Retail Management. Jakarta: PT Indeks. https:repository.widyatama.ac.id/xmlui/bitstream/handle/123456789/4623/Bab%202.pdf?sequence=10
  8. Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel. 2001. Pemasaran. Edisi Pertama, Jakarta: Salemba Empat.
  9. Fure, Hendra, 2013, Lokasi, Keberagaman Produk, Harga, Dan Kualitas Pelayanan Pengaruhnya Terhadap Minat Beli Pada Pasar Tradisional Bersehati Calaca, Jurnal EMBA 273 Vol.1 No.3 September 2013, Hal. 273-283, ISSN 2303-1174
  10. Fandy Tjiptono, 2005. Pemasaran Jasa. Edisi Pertama. Yogyakarta: Penerbit Bayumedia Publishing.
  11. Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Semarang: Badan Penerbit Universitas Diponegoro.
  12. Hasan, Ali. 2008. Marketing. Yogyakarta: Media Utama.
  13. Hasan, Ali. 2009. Marketing. Edisi Baru. Yogyakarta: Media Pressindo.
  14. Hermanto, Bambang. 2011. Pengaruh Lokasi Usaha, Karakteristik Bisnis Terhadap Strategi Bisnis Dan Kinerja Usaha Industri Kecil. Jurnal Aplikasi Manajemen. Vol. 9 (3): 1050-1060.
  15. Hoover dan Giarratani. 2007. Economics of Location. Terjemahan oleh Nugroho dan Dahuri. Jakarta: Lembaga Penerbit UI.
  16. John C. Mowen dan Michael Minor. 2001. Consumer Behavior. Fiveth Edition. Harcourt. Inc. 2002. Perilaku Konsumen Jilid I. Alih Bahasa Lina Salim. Jakarta: Penerbit Erlangga.
  17. Kotler, P. (1973), "Atmosfer sebagai alat pemasaran",Jurnal ritel, Jil. 49, No. 4, hlm. 48-64. Kwortnik Jr,
  18. Kotler, Philip. 1997. Manajemen Pemasaran. Edisi Terjemahan. Jakarta: PT Prenhallindo.
  19. Kotler, P., Bowen, J. & Makens, J. 1999. Marketing for Hospitality and Tourism, (international ed). New Jersey: Prentice Hall.
  20. Kotler, Philip. 2005. Manajemen Pemasaran. Jilid 1 dan 2. Jakarta: PT Indeks Kelompok Gramedia.
  21. Kotler, Philip dan Armstrong, 2007. Dasar-dasar Pemasaran, Alih Bahasa oleh
  22. Alexander Sindoro dan Tim Mark Plus, Jilid 1. Edisi Kesembilan. Jakarta: PT. Indeks Gramedia.
  23. Kotler, Philip. 2008. . Terjemahan Bob Sabran. Jakarta: Erlangga.
  24. Koo, D.M. (2003). Inter-relationship Among Store Images, Store Satisfaction, and Store Loyalty Among Korea Discount Retail Patrons. Asia Pacific Journal of Marketing and Logistics, 15th, 42-71.
  25. Lamb, Chales W., Hair, Joseph F., and McDaniel, Carl. 2019. MKTG : principles of marketing, USA : Cengage Learning, Inc.
  26. Latief Abdul, 2018, Analisis Pengaruh Produk, Harga, Lokasi dan Promosi terhadap Minat Beli Konsumen pada Warung Wedang Jahe (Studi Kasus Warung Sido Mampir di Kota Langsa), Jurnal Manajemen Dan Keuangan, VOL.7, NO.1, MEI 2018 P-ISSN : 2252-844X E-ISSN : 2615-1316
  27. Levy & Weitz. 2001. Retailing Management, 4th edition. New York: Mc. GrawHill, Irwin.
  28. Lidyawati. 1998. Hubungan antara Intensitas Menonton Iklan di Televisi dengan Perilaku Konsumtif. Skripsi. Surakarta: Fakultas Psikologi UMS.
  29. Lupiyoadi, Rambat & A. Hamdani. 2009. Manajemen Pemasaran Jasa, Edisi kedua, Jakarta: Salemba Empat.
  30. Ma’ruf, Hendy. 2005. Pemasaran Ritel. Jakarta: PT Gramedia Pustaka Utama.
  31. Mathur, T., Gupta, A., The Impact Of Dining Atmospherics And Perceived Food Quality On Customers' Re-Patronage Intention In Fast Casual Restaurants Tourism and Hospitality Management, Vol. 25, No. 1, pp. 95-119, 2019
  32. Maretha & Kuncoro. 2011. Pengaruh Store Atmosphere dan Store Image terhadap Keputusan Pembelian Konsumen pada Toko Buku Gramedia Pondok Indah Mall. Jurnal binus bisnis.
  33. Mehta, Abilasha. 1994. How Advertising Response Modelling (ARM) can Increase Ad Effectiveness: Journal of Advertising Research, vol 34:2..
  34. Mowen, John C., & Minor, Michael. 2002. Perilaku Konsumen. Alih bahasa oleh Dwi Kartika Yahya. Edisi 5. Jilid 2. Jakarta: Penerbit Erlangga.
  35. Mattila, AS dan Wirtz, J. (2001), “Kesesuaian aroma dan musik sebagai pendorong evaluasi di dalam toko dan perilaku", , Jil. 77, No. 2, hlm. 273-289. https:// doi.org/10.1016/S0022-4359(01)00042-2
  36. Nazir, Moch. 2003. Metode Penelitian. Jakarta: Salemba Empat.
  37. Nurmawati, Endang. 2012. “Pengaruh Store Atmosphere terhadap Keputusan Pembelian Konsumen Mulia Toserba dan Swalayan Godean Sleman Yogyakarta”. Skripsi. Yogyakarta: Universitas Negeri Yogyakarta.
  38. Permana, 2012. “Pengaruh Store Atmosphere terhadap Keputusan Pembelian pada Konsumen Air Plane System Medan Fair”. Skripsi. Medan. Universitas Negeri Medan.