Article Sidebar

Download
PDF
Statistic
Read Counter : 276 Download : 235

Main Article Content

Abstract

In the current digital and new normal era, social media was being an important source of information, for entrepreneur, especially UMK (Micro and Small Business) players in marketing their products by optimizing the use of technology. The lack of income for micro and small business entrepreneur, because the majority of them still market their products in traditional and conventional ways. Knowledge, technological stuttering, internet access and technological devices were separately obstacles for MSE actors, but not a few of them have started using technology in product marketing, especially with the Covid-19 pandemic which has begun to spread in the world and Indonesia, especially those whose impact has been felt since February 2020, which has encouraged business actors to be able to use technology, especially social media to keep their product marketing ongoing. This study aims to analyze the use of social media with the use of applications of GoFood and/or GrabFood to increase income for MSEs in South Tangerang. The research method used in this research was a case study with a qualitative descriptive method, the data source in this study uses primary data from 122 respondents of MSEs (Micro and Small Enterprises) in South Tangerang based on purposive sampling, namely MSEs actors who market their products online. at least the last three months used applications on social media, such as applications of Gofood and/or Grabfood. The results of the study show that 61.5 percent of MSE respondents use application services for food delivery, both Gofood and GrabFood. From the above application users, the most widely used is GrabFood (51.65). There was an increase in income after using social media such as the Gofood and Grabfood delivery applications (82%).

Keywords

Social Media Income MSEs

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

By exercising the Licensed Rights, You accept and agree to be bound by the terms and conditions of this Creative Commons Attribution-NonCommercial 4.0 International Public License.

How to Cite
Sampurnaningsih, S. R., Andriani, J., & Wulansari, R. (2022). Analysis of Using Social Media to Increase Income of Micro and Small Business In South Tangerang. Kontigensi : Jurnal Ilmiah Manajemen, 10(1), 95-99. https://doi.org/10.56457/jimk.v10i1.257

References

  1. Alma Buchori, “Manajemen Pemasaran & Pemasaran Jasa”, Alfabetha, Bandung, 2012.
  2. Arikunto Suharsini, “Prosedur Penelitian Suatu Pendekatan Praktek”, PT. Rineka Cipta, Jakarta, 2009.
  3. Buchory, Herry Achmad dan Djaslim Saladin, “Manajemen Pemasaran”, Linda Karya, Bandung, 2010.
  4. Daryanto, “Manajemen Pemasaran” Satu Nusa, Bandung, 2011.
  5. David, “Strategic Management”, Edisi 12, Erlangga, Jakarta, 2011.
  6. Deliyanti, “Manajemen Pemasaran Modern”, Medio, Jakarta, 2010.
  7. Haikal, H., Ridwan, A., Andrianto, I., Afif, W., Rusli, R., & Sunarsi, D. (2021). Penyuluhan Pemanfaatan Media Sosial Bagi Perkembangan Sumber Daya Manusia (SDM) Pada Masyarakat Desa. Jurnal PADMA: Pengabdian Dharma Masyarakat, 1(3).
  8. Haryadi, R. N., Rojali, A., & Fauzan, M. (2021). Sosialisasi Penggunaan Online Shop berbasis Website di UMKM Cimanggis. Jurnal Pengabdian Masyarakat Madani (JPMM), 1(1), 10-16.
  9. Hermawan Agus, “Komunikasi Pemasaran” Erlangga, Jakarta, 2013.
  10. Iqbal, Hasan, “Analisis Data Dengan Statistik”, Bumi Aksara, Jakarta, 2014.
  11. Keller dan Kotler, “Prinsip-prinsip Pemasaran”, Edisi Kesebelas, Jilid Satu, Erlangga, Jakarta, 2012.
  12. Kotler Philip, “Manajemen Pemasaran”, Edisi Milenium Satu, PT. Indeks, Jakarta, 2010.
  13. Kotler Philip, “Manajemen Pemasaran 2”, Edisi Keduabelas, PT. Indeks, Jakarta, 2017.
  14. Kotler Philip dan Amstrong “Principles of Marketing”, Jilid satu terjemahan Bob sabran, Erlangga, Jakarta, 2014.
  15. Molan Benyamin, ”Manajemen Pemasaran”, Edisi Keduabelas, Jilid 1, PT. Indeks, Jakarta, 2012.
  16. Nasution, “Metode Penelitian Naturalistik Kualitatif”, Tarsito, Bandung, 2009.
  17. Saladin, Djaslim, ”Manajemen Pemasaran”, Linda Karya, Bandung, 2012.
  18. Shimp A, Terence, “Advertising Promotion and Other Aspects Of Interated Marketing Communication 8”, Nelson Education,Ltd, Edition Canada, 2010.
  19. Simamora, Bilson, “Memenangkan Pasar Dengan Pemasaran Efektif & Profitabel”, PT. Gramedia Pustaka Utama, Jakarta, 2010.
  20. Stoner Freeman dalam dalam Safroni “Manajemen Dan Reformasi Public Dalam Kontek Birokrasi Indonesia”, Aditya Media Fublishing, Yogyakarta, 2012.
  21. Sugiyono, “Metode Penelitian Kuantitatif Kualitatif dan R & D”, Penerbit CV. Alfabeta, Bandung, 2013.
  22. Suharno dan Sutarso, “Marketing In Practice”, Graha Ilmu, Yogyakarta, 2010.
  23. Supangat, Andi, “Statistika Bisnis”, Pustaka, Bandung, 2014.
  24. Swastha, Bashu dan Irawan, “Manajemen Pemasaran Moderen”, Edisi Kedua, Cetakan Kesebelas, Liberty Offset, Yogyakarta, 2009.
  25. Swatha dan Irawan, “Manajemen Pemasaran Modern”, Penerbit Liberty, Yogyakarta, 2010.
  26. Tjiptono, Fandy, “Pemasaran Jasa”, Edisi Pertama, Bayu Media Publishing, Malang, 2012.
  27. Tjiptono, Fandy, “Pemasaran Jasa”, Edisi kedua, Bayu Media Publishing, Malang, 2014.