Digital Platform-Based Msme Internationalized Strategy In Bekasi Regency
Keywords:
SME Internationalization, Digital Platform, Digital Transformation, Digital Capability, Bekasi Regency SMEs
Abstract
Digital transformation has become an important factor in supporting SME internationalization through the utilization of digital platforms such as marketplaces and social media. This study aims to analyze digital platform-based internationalization strategies among SMEs in Bekasi Regency. The research employed a qualitative approach using an exploratory case study method. Data were collected through in-depth interviews, observations, and documentation involving SME actors and the Department of Cooperatives and SMEs of Bekasi Regency. The findings indicate that digital platforms play a significant role in expanding market access, strengthening product branding, increasing customer engagement, and developing international business networks. Internationalization strategies are implemented through digital branding, the utilization of global marketplaces, product adaptation, and business network development. The success of SME internationalization is influenced by digital capability, organizational readiness, leadership capability, and support from the regional digital ecosystem. However, SMEs still face several challenges, including low digital literacy, limited production capacity, and inadequate understanding of export procedures. This study concludes that digital platform-based SME internationalization is a multidimensional process requiring the integration of technology, human resources, business networks, and global market adaptationReferences
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Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324.
Baker, J. (2012). The technology–organization–environment framework. In Y. Dwivedi et al. (Eds.), Information Systems Theory (pp. 231–245). Springer
Bargoni,Augusto, Ferraris,Alberto, Villamova,Šárka, Hussain,Wan Mohd Hirwani Wan Hussain (2024), Digitalisation and Internationalisation in SMEs: A Systematic Review and Research Agenda, Journal of Enterprise Information Management, Vol. 37 No. 5, 2024, pp. 1418–1457, https://doi.org/10.1108/JEIM-12-2022-0473
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Cusumano, M. A., Gawer, A., & Yoffie, D. B. (2019). The business of platforms: Strategy in the age of digital competition, innovation, and power. Harper Business.
Fauzi,Firman Siregar,Hermanto, Barus,Baba, Indraprahasta,Galuh Syahbana (2025) Merevitalisasi UMKM Kabupaten Bekasi Melalui Transformasi Digital: Tinjauan PCA dan Analisis Spasial, Jurnal Bisnis & Kewirausahaan, Volume 21 Issue 1, ISSN (print) : 0216-9843 ISSN (online) : 2580-5614
Fisip, kang. (2022) KARAKTERISTIK UMKM DI KABUPATEN BEKASI. CENDEKIA Jaya, 4(2), 12-34. https://doi.org/10.47685/cendekia-jaya.v4i2.318
Gong,Chanjuan; He,Xinming, Lengler,Jorge (2024) Internationalisation through Digital Platforms: A Systematic Review and Future Research Agenda, International Marketing Review, Vol. 41 No. 5, 2024, pp. 938–980, https://doi.org/10.1108/IMR-08-2023-0213
https://kukm.bekasikab.go.id/Dashboard.php
Kahveci,Eyup (2025) Digital Transformation in SMEs: Enablers, Interconnections, and a Framework for Sustainable Competitive Advantage Administrative Sciences, Vol. 15 No. 3 https://doi.org/10.3390/admsci15030107
Nayak,Madhukara, Nayak,Pushparaj M., Harisha G. Joshi (2025) Digital platforms’ use in SMEs – A critical analysis of entrepreneurs’ behaviour, Cogent Business & Management Volume 13- Issue 1 https://doi.org/10.1080/23322039.2025.2461337
Parker, G., Van Alstyne, M., & Choudary, S. P. (2016). Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: W.W. Norton & Company.
Rocha,Angela Da; Fonseca,Luiza Neves da; Kogut,Clarice Secches (2024) Small firm internationalization using digital platforms: An assessment and future research directions, International Marketing Review, Vol. 41 No. 5, pp. 981–1015, https://doi.org/10.1108/IMR-10-2023-0280
Simorangkir,Yosua Novembrianto; Nuryanti,Yulis; Suroso; Iskandar, Iskandar, Pebrina,Erni Taruli (2025) Digital Transformation in Small and Medium Enterprises: A Qualitative Study of Adoption Challenges and Strategies, Journal of Information Systems and Management (JISMA) : Vol. 04 No.6;https://jisma.org/index.php/jisma/article/view/1233/250?utm_source=chatgpt.com
Syuhada,Wira, Nugraha, Arief Teguh, Sugianto,Hadir Sugianto, Hardikusuma, Amrullah (2023) Strategi Peningkatan Kualitas Pelaku UMKM di Kabupaten Bekasi, Jurnal Ekonomi Syariah Pelita Bangsa P-ISSN: 2528-0244 Vol. 08 No. 01 April 2023 E-ISSN: 2745-7621,
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Tornatzky, L. G., & Fleischer, M. (1990). The processes of technological innovation. Lexington Books.
Zhang,Cheng; Bai,Tao; Zhou,Abby Jingzi; Zhou,Steven Shijin (2025), Digital platforms, internal digitalization, and internationalization of SMEs; Long Range Planning; Vol.58, isuue 6, https://doi.org/10.1016/j.lrp.2025.102588
Published
2026-05-20
How to Cite
Dwi Hardiana, C., Sudarmiatin, & Pratikto, H. (2026). Digital Platform-Based Msme Internationalized Strategy In Bekasi Regency. Kontigensi : Jurnal Ilmiah Manajemen, 13(2), 1421-1434. https://doi.org/10.56457/jimk.v13i2.957
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Articles
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