Article Sidebar

Download
PDF
Statistic
Read Counter : 1608 Download : 1141

Main Article Content

Abstract

Logically, service dominant logic tends to be more integrative than goods dominant logic. This is related to the basic proposition related to co-creation which involves active customer involvement and interaction with suppliers in every aspect of product consumption and product design. This study aimed to analyze the factors that might affect the purchasing decision of Hotpot Haidilao restaurant. This study used five variables which are brand trust, brand image, price, quality og product, purchase decision.The phenomenon of the growing food service business in the city Jakarta, which also influences consumer purchasing decisions, especially on the selection of a place to eat is the background of this study. In specifically, this research was conducted by developing a model foranalyze consumer purchasing decisions for food products and drinks at the restaurant. The sampling technique used convenience sampling with 300 respondents. Data collection techniques using googleform. The data analysis technique used is PLS-SEM. The results of the analysis conclude the purchase decision of  Hotpot Haidilao restaurant was affected by brand image, brand trust, quality of product and price.

Keywords

brand trust brand image price quality of product purchase decision

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

By exercising the Licensed Rights, You accept and agree to be bound by the terms and conditions of this Creative Commons Attribution-NonCommercial 4.0 International Public License.

How to Cite
Juliana, J., Pramono, R., Maleachi, S., Bernarto, I., & Djakasaputra, A. (2021). Investigation Purchase Decision Through Brand Trust, Brand Image. Price. Quality of Product: A perspective Service Dominant Logic Theory. Kontigensi : Jurnal Ilmiah Manajemen, 9(1), 51-59. https://doi.org/10.56457/jimk.v9i1.95

References

  1. Adiwidjaja, A. J. (2017). Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Sepatu Converse. Agora - Online Graduate Humanities Journal, 5(3).
  2. Amron, A. (2018). The Influence Of Brand Image, Brand Trust, Product Quality, And Price On The Consumer’s Buying Decision Of Mpv Cars. European Scientific Journal, Esj, 14(13), 228. Https://Doi.Org/10.19044/Esj.2018.V14n13p228
  3. Astuti, Q. W. (2014). Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Rumah Makan Spesial Belut Surabaya H. Poer Cabang Wiyung. Jurnal Manjemen, 1–16.
  4. Chin, W. . (2010). Bootstrap Cross-Validation Indices For Pls Path Model Assessment. In: Esposito Vinzi V., Chin W., Henseler J., Wang H. (Eds) Handbook Of Partial Least Squares. Springer Handbooks Of Computational Statistics. Springer, Berlin, Heidelberg. Https://Doi.Org/1.
  5. Dunk, A. S. (2002). Product Quality Environmental Accounting And Quality Performance. Accounting, Auditing And Accountability Journal, 15(5), 719-732.
  6. Grönroos, C. And Gummerus, J. (2014). The Service Revolution And Its Marketing Implications: Service Logic Versus Service-Dominant Logic”, Managing Service Quality, Vol. 24 No. 3, Pp. 206-229.
  7. Hafilah, Endah And Chaer, Vira And Usman, O. (2019). The Effect Of Brand Ambassador, Brand Image, Product Quality And Price On Purchase Decisions Samsung Smartphone. 1, 6–8. Https://Doi.Org/10.16309/J.Cnki.Issn.1007-1776.2003.03.004
  8. Hair, Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis.
  9. Hair Jr Joseph F. (2015). Essentials Of Business Research Methods. In Essentials Of Business Research Methods. Https://Doi.Org/10.4324/9781315704562
  10. Haque, M. G., Nurjaya, N.,Affandi, A., Erlangga, H., & Sunarsi, D. (2021). Micro Financial Sharia Non-bank Strategic Analysis: a Study at BMT Beringharjo, Yogyakarta. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 1677-1686.
  11. Heinonen, K., Strandvik, T., Mickelsson, K.-J., Edvardsson, B., & Sundström, E. And Andersson, P. (2010). A Customers Dominant Logic Of Service”, Journal Of Service Management, Vol. 21 No. 4, Pp. 531-548.
  12. Henseler, J., Ringle, C.M. And Sarstedt, M. (2015). A New Criterion For Assessing Discriminant Validity In Variance-Based Structural Equation Modeling”, Journal Of The Academy Of Marketing Science, Vol. 43 No. 1, Pp. 115-135.
  13. Hustić, I., & Gregurec, I. (2015). The Influence Of Price On Customer’s Purchase Decision. Central European Conference On Information And Intelligent Systems, 1–6. Http://Www.Ceciis.Foi.Hr/App/Public/Conferences/1/Ceciis2015/Papers/754.Pdf
  14. Jakpar, Shaharudin, Na, A.G.S., Dan Johari, A. (2012). Examining The Product Qualityattributes That Influences Customer Satisfaction Most When The Price Was Discounted: Acase Study In Kuching Sarawak. International Journal Of Business And Social Science.
  15. Joseph F. Hair, Jeffrey J. Risher, M. S. And C. M. R. (2019). When To Use And How To Report The Results Of Pls-Sem", European Business Review, Vol. 31 No. 1, Pp. 2-24.
  16. Kotler, P. And Keller, K. L. (2016). Marketing Management. (Global Edi).
  17. Kotler, Philip & Amstrong, G. (2017). Principles Of Marketing (17th Ed.). Pearson Prentice Hall.
  18. Kotler, P., & Keller, K. L. (2016). Marketing Management (16th Ed.). New Jersey: Pearson Prentice Hall.
  19. Kustini, N. I. (2011). Experiential Marketing, Emotional Branding, And Brand Trust And Their Effect On Loyalty On Honda Motorcycle Product. Journal Of Economics, Business, And Accountancy | Ventura, 14(1), 19–28. Https://Doi.Org/10.14414/Jebav.V14i1.12
  20. Lusch, R.L. And Vargo, S. L. (2014). Service-Dominant Logic. Premises, Perspectives, Possibilities, Cambridge University Press, New York, Ny.
  21. Muslimat, A., Muhsin, H., Wahid, H. A., Yulistiana, I., Sunarsi, D., Dewi, K., ... & Ilham, D. (2021). Develop Technology Based Multimedia For Indonesian Teachers. Journal of Contemporary Issues in Business and Government, 27(1), 1871-1882.
  22. Nurjaya, N., Affandi, A., Ilham, D., Jasmani, J., & Sunarsi, D. (2021). Pengaruh Kompetensi Sumber Daya Manusia Dan Kemampuan Pemanfaatan Teknologi Terhadap Kinerja Aparatur Desa Pada Kantor Kepala Desa Di Kabupaten Gunungkidul, Yogyakarta. JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia), 4(3), 332-346.
  23. Pujiati, H., Sunarsi, D., Affandi, A., & Anggraeni, N. (2021). Effect of ISO 9001: 2015 Quality Management Implementation in Education on School Performance. Journal of Contemporary Issues in Business and Government, 27(1), 1848-1855.
  24. Purwanti, Y. (2021). The Influence Of Digital Marketing & Innovasion On The School Performance. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(7), 118-127.
  25. Renneboog, L., Spaenjers, C. (2013). Buying Beauty: On Prices And Returns In The Art Market. ,. Management Science, 59(1), 36–53.
  26. Reven, D., & Augusty Tae Ferdinand. (2017). Analisis Pengaruh Desain Produk, Kualitas Produk, Harga Kompetitif, Dan Citra Merek Terhadap Keputusan Pembelian. Diponegoro Journal Of Management, 6(3), 1–13.
  27. Riggs, H. E. (2011). The Price Of Perception. The New York Times.
  28. Rizan, Mohammad, Saidani, B., & Sari, Y. (2012). Jurnal Riset Manajemen Sains Indonesia. Jrmsi - Jurnal Riset Manajemen Sains Indonesia.
  29. Rizan, Muhammad, Saidani, B., & Sari, Y. (2012). Pengaruh Brand Image Dan Brand Trust Terhadap Brand Loyalty Telkomsel. Jurnal Riset Manajemen Sain Indonesia.
  30. S. Avakh Darestani, M.Y. Ismail, N. Ismail, R. M. Y. (2010). Quantifying Suppliers’ Product Quality: An Exploratory Product Audit Method. South African Journal Of Industrial Engineering, 21(2), 149–159.
  31. Saragih, M. G., & Surya, E. D. (2018). Analysis Brand Awareness And Brand Trust To Purchase Decision ( Case Study : Pt . Mountaqua Kruenggukuh , Acehprovince ). International Conference Of Asean Perspective And Policy, 69–74.
  32. Schiffman And Kanuk. (2015). Consumer Behavior (11th Editi). Pearson Education.
  33. Schiffman, L. G., Kanuk, L. L., & Hansen, H. (2012). Consumer Behaviour: A European Outlook. In Pearson Education.
  34. Shmueli, G., Ray, S., Velasquez Estrada, J., Et Al. (2016). The Elephant In The Room: Evaluating The Predictive Performance Of Pls Models. Journal Of Business Research, 69, 4552-4564. Https://Doi.Org/10.1016/J.Jbusres.2016.03.049.
  35. Suhaily, L., & Darmoyo, S. (2017). Effect Of Product Quality, Perceived Price And Brand Image On Purchase Decision Mediated By Customer Trust (Study On Japanese Brand Electronic Product). Jurnal Manajemen, 21(2), 179–194. Https://Doi.Org/10.24912/Jm.V21i2.230
  36. Tjiptono, F. (2014). Pemasaran Jasa - Prinsip, Penerapan, Dan Penelitian.
  37. Vargo, S.L. And Lusch, R. F. (2016). Institutions And Axioms: An Extension And Update Of Service-Dominant Logic”, Journal Of The Academy Of Marketing Science, Vol. 44 No. 1, Pp. 5-23.