Determinants Of Purchase Decisions In Coffee Shop In Central Java
Abstract
This study aims to identify the determinants of Purchase Decisions at coffee shop in Central Java by examining of Price Perception, Service Quality, and Location with Customer Satisfaction as a mediation variable these factors and purchase decisions. The sampling selection technique used was the non-probability sampling with a purposive sampling method, where samples were taken based on certain criteria in accordance with the wishes of the researcher, so that a sample of 100 respondents was obtained. The analytical methods used in this research include descriptiveanalysis, SmartPLS analysis, validity test, reliability test, determination coefficient (R2), and hypothesis test to test and prove the research hypothesis, with the help of SmartPLS Software version 3 used Structural Equation Modelling (SEM) as a data processing program. The result of this research show that Price Perception and Service quality has a significant positive effect on Purchase Decisions both directly and through Customer Satisfaction, while Location has no effect either directly or mediation by Customer Satisfaction.References
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Damaiyanti, A., Hildayanti, S. K., & Veronica, M. (2023). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening. Jurnal Manajemen, 11(2), 125–136. https://doi.org/10.36546/jm.v11i2.888
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Sihombing, R. E., Nugroho, S. D., & Toha, E. (2023). Citra Merek, Lokasi, Dan Persepsi Harga Meningkatkan Kepuasan Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening. Cakrawala Repositori IMWI, 6(4), 1215–1231. https://doi.org/10.52851/cakrawala.v6i4.459
Suendar, B. A., Sarwoko, E., & Jodhinata, A. (2025). Analysis of Customer Value and Customer Experience on Customer Satisfaction and Loyalty.
Tariq Jalees, Syed Asad Hussain, Aqeel Israr, DAtif Aziz, & Syed Muhammad Salman. (2025). Antecedents of Brand Image: A Moderated Model of Price Perception, CSR, Advertising, and Product Quality. The Critical Review of Social Sciences Studies, 3(2), 2935–2951. https://doi.org/10.59075/51hfjr96
Wimonjariyaboon, A., Thanawatparinya, K., & Thawornsujaritkul, T. (2025). Strategic Management of the Coffee Processing Business towards Sustainable Growth. AgBioForum, 27(1), 29–40.
Witjaksono, I. A. M. S. S. I. A. D. (2023). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian JIMEA | Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi). 1370–1385.
Zhang, J., Zia, U., Shehzad, M. U., & Sherani. (2025). Tacit knowledge management process, product innovation and organizational performance: exploring the role of affective trust and task efficiency. Business Process Management Journal, 31(1), 267–297. https://doi.org/10.1108/BPMJ-11-2023-0873
Asawawibul, S., Na-Nan, K., Pinkajay, K., Jaturat, N., Kittichotsatsawat, Y., & Hu, B. (2025). The influence of cost on customer satisfaction in e-commerce logistics: Mediating roles of service quality, technology usage, transportation time, and production condition. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), 100482. https://doi.org/10.1016/j.joitmc.2025.100482
Cillo, P., & Rubera, G. (2025). Generative AI in innovation and marketing processes: A roadmap of research opportunities. Journal of the Academy of Marketing Science, 53(3), 684–701. https://doi.org/10.1007/s11747-024-01044-7
Damaiyanti, A., Hildayanti, S. K., & Veronica, M. (2023). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening. Jurnal Manajemen, 11(2), 125–136. https://doi.org/10.36546/jm.v11i2.888
De Hooge, I. E. (2025). Increasing the purchase intentions for suboptimal products: Comparing potential marketing strategies. Food Quality and Preference, 123(August 2024), 105314. https://doi.org/10.1016/j.foodqual.2024.105314
Ehsani, F., & Hosseini, M. (2025). Consumer Segmentation Based on Location and Timing Dimensions Using Big Data from Business-to-Customer Retailing Marketplaces. Big Data, 13(2), 111–126. https://doi.org/10.1089/big.2022.0307
Grigoropoulou, N., & Small, M. L. (2025). Are Large-Scale Data From Private Companies Reliable? An Analysis of Machine-Generated Business Location Data in a Popular Dataset. Social Science Computer Review, 43(5 Special Issue: Conceptualizing, Assessing, and Improving the Quality of Digital), 1087–1113. https://doi.org/10.1177/08944393241245390
Hima, N., Benarous, D., Louail, B., & Hamadi, W. (2025). Social Media Impact on Young Consumers’ Behavior: A Consideration of Purchase Decision-Making Drivers, and the Mediating Role of E-Marketing for Achieving Business Leadership. Business Ethics and Leadership, 9(1), 27–42. https://doi.org/10.61093/bel.9(1).27-42.2025
Kamyabi, M., Özgit, H., & Ahmed, J. N. (2025). Sustaining Digital Marketing Strategies to Enhance Customer Engagement and Brand Promotion: Position as a Moderator. Sustainability (Switzerland), 17(7), 1–17. https://doi.org/10.3390/su17073270
Kasiono, B. A., Tumbel, A. L., & Pondaag, J. J. (2022). Pengaruh Brand Image, Kualitas Pelayanan dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Pengunjung di Cafe Kopi Lain Hati Tondano). Jurnal EMBA, 10(4), 1795–1806.
Khaira, N., Farhan Saputra, & Faroman Syarief. (2022). Pengaruh Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Kafe Sudut Halaman. Jurnal Akuntansi Dan Manajemen Bisnis, 2(3), 24–30. https://doi.org/10.56127/jaman.v2i3.350
Medic, N., Delic, M., Slavic, D., Culibrk, J., & Tasic, N. (2025). Holistic Approach to Value Chain Creation: From Human Resources Management Towards Customer Satisfaction. Sustainability (Switzerland), 17(12), 1–16. https://doi.org/10.3390/su17125582
Minhaj, S. M., & Khan, M. A. (2025). Performance of online banking and direct effect of service quality on consumer retention and credibility of consumer and mediation effect of consumer satisfaction. International Journal of Business Information Systems, 49(4), 473–490. https://doi.org/10.1504/IJBIS.2025.147809
Mishra, U., & Manchanda, R. (2025). Udgam Mishra. 76(4), 271–287.
Palelu, G., Tumbuan, A., Persepsi, P., Dan, H., Pelayanan, K., Kepuasan, T., Reynaldi, D., Palelu, G., Tumbuan, W. J. F. A., Jorie, R. J., & Ratulangi, U. S. (2022). Konsumen Kamsia Boba Di Kota Lawang The Influence Of Price Perception And Service Quality On Customers Satisfaction On Kamsia Boba Lawang: Jurusan Manajemen , Fakultas Ekonomi dan Bisnis Email : Jurnal EMBA Vol . 10 No . 1 Januari 2022 , Hal . 68 - . 10(1), 68–77.
Peluso, M. (2023). Navigating the Coffee Business Landscape: Challenges and Adaptation Strategies in a Changing World. 22. https://doi.org/10.3390/icc2023-14825
Rafi, M., & Budiatmo, A. (2018). Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Konsumen Kafe Mom Milk Semarang. Diponegoro Journal Of Social And Politic, 1–7.
Reiner, J., Wamsler, J., Bornemann, T., & Natter, M. (2025). How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal. Journal of Marketing Research, 62(1), 154–169. https://doi.org/10.1177/00222437241270217
Sasongko, SR.. (2021). Faktor-Faktor Kepuasan Pelanggan Dan Loyalitas Pelanggan (Literature Review Manajemen Pemasaran). Jurnal Ilmu Manajemen Terapan, 3(1), 104–114. https://doi.org/10.31933/jimt.v3i1.707
Sihombing, R. E., Nugroho, S. D., & Toha, E. (2023). Citra Merek, Lokasi, Dan Persepsi Harga Meningkatkan Kepuasan Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening. Cakrawala Repositori IMWI, 6(4), 1215–1231. https://doi.org/10.52851/cakrawala.v6i4.459
Suendar, B. A., Sarwoko, E., & Jodhinata, A. (2025). Analysis of Customer Value and Customer Experience on Customer Satisfaction and Loyalty.
Tariq Jalees, Syed Asad Hussain, Aqeel Israr, DAtif Aziz, & Syed Muhammad Salman. (2025). Antecedents of Brand Image: A Moderated Model of Price Perception, CSR, Advertising, and Product Quality. The Critical Review of Social Sciences Studies, 3(2), 2935–2951. https://doi.org/10.59075/51hfjr96
Wimonjariyaboon, A., Thanawatparinya, K., & Thawornsujaritkul, T. (2025). Strategic Management of the Coffee Processing Business towards Sustainable Growth. AgBioForum, 27(1), 29–40.
Witjaksono, I. A. M. S. S. I. A. D. (2023). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian JIMEA | Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi). 1370–1385.
Zhang, J., Zia, U., Shehzad, M. U., & Sherani. (2025). Tacit knowledge management process, product innovation and organizational performance: exploring the role of affective trust and task efficiency. Business Process Management Journal, 31(1), 267–297. https://doi.org/10.1108/BPMJ-11-2023-0873
Published
2025-12-23
How to Cite
Shahid, S. A., Suryawardana, E., Ariefiantoro, T., & Widyakto, A. (2025). Determinants Of Purchase Decisions In Coffee Shop In Central Java. Kontigensi : Jurnal Ilmiah Manajemen, 13(2), 1078-1090. https://doi.org/10.56457/jimk.v13i2.871
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