The effect of promotion, facilities, and accessibility on the decision to visit the 2025 Mandalika MotoGP.
Abstract
This study examines the influence of promotion, facilities, and accessibility on visitors’ decisions to attend the 2025 Mandalika MotoGP. Using a quantitative approach, data were obtained from 100 ticketed attendees through structured questionnaires. The data were analyzed through a series of validity, reliability, and classical assumption tests, followed by multiple linear regression analysis to assess the relationships among variables. The results show that promotion, facilities, and accessibility each have a positive and significant effect on visitors’ decisions. Among these factors, facilities emerged as the most dominant influence (β = 0.413), followed by promotion (β = 0.305) and accessibility (β = 0.286). Together, these variables explain 68.9 percent of the variation in visiting decisions. The findings highlight that visitors’ decisions are strongly shaped by the quality of supporting facilities, the effectiveness of promotional activities, and the ease of access to the venue. The study highlights the importance of an integrated destination management strategy that aligns promotional efforts, infrastructure readiness, and accessibility improvements to enhance Mandalika’s competitiveness as a sustainable international motorsport tourism destination.References
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2. Cooper C, Fletcher J, Fyall A, Gilbert D, Wanhill S. Tourism: Principles and Practice. 4th ed. Harlow: Pearson Education; 2008.
3. Kotler P. Marketing Management. 11th ed. New Jersey: Prentice Hall; 2004.
4. Kotler P, Keller KL. Marketing Management. 15th ed. Pearson Education Limited; 2016.
5. Lovelock C, Wirtz J. Services Marketing: People, Technology, Strategy. 8th ed. Pearson; 2016.
6. Buhalis D, Sinarta Y. Real-time co-creation and nowness service: Lessons from tourism and hospitality. Journal of Travel & Tourism Marketing. 2019;36(5):563–582.
7. Xiang Z, Fesenmaier DR. Big data analytics, tourism design and smart tourism. Information Technology & Tourism. 2020;22:5–21.
8. Alrawadieh Z, et al. Digital marketing and tourists’ behavioral intention. Journal of Destination Marketing & Management. 2022;25:100711.
9. Li Y, Xu F. Exploring the influence of short-form video platforms on destination promotion and tourists’ travel intention. Journal of Travel & Tourism Marketing. 2023;40(2):155–170.
10. Chen H, Huang R. Destination image, event experience, and revisit intention in sports tourism. Tourism Management Perspectives. 2021;38:100807.
11. Kotler P. Marketing Management. 11th ed. New Jersey: Prentice Hall; 2004.
12. Kotler P, Keller KL. Marketing Management. 15th ed. Pearson Education Limited; 2016.
13. Ryu K, Lee J. The influence of service facilities on visitor satisfaction. International Journal of Hospitality Management. 2020;89:102590.
14. Nguyen TM, Pham HT. Smart and sustainable tourism facilities: The mediating role of visitor satisfaction and loyalty. Sustainability. 2024;16(4):2210.
15. Sánchez D, Park S. Digital accessibility and tourist mobility: The role of smart apps in destination decision-making. Tourism Review. 2023;78(5):1014–1031
Published
2025-12-21
How to Cite
Natigor S, D. H., Yusron, U. N., Hidayat, T., & Herlina, L. (2025). The effect of promotion, facilities, and accessibility on the decision to visit the 2025 Mandalika MotoGP. Kontigensi : Jurnal Ilmiah Manajemen, 13(2), 1016-1026. https://doi.org/10.56457/jimk.v13i2.855
Section
Articles
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