Resistance To Qris Adoption Among Msmes In Purwokerto: An Innovation Resistance Theory Perspective
Abstract
This study analyzes factors influencing resistance to QRIS adoption among MSMEs in Purwokerto using the Innovation Resistance Theory (IRT). Despite government efforts to promote digital payments, QRIS adoption remains low, attributed to five barriers: usage, value, risk, tradition, and image. A quantitative approach was employed, with data collected from 133 MSME actors via questionnaires and analyzed using multiple linear regression. Results show that usage, value, and image barriers negatively affect adoption intention, while risk and tradition barriers surprisingly have positive effects, indicating MSMEs’ growing openness to technology despite habitual constraints. The study suggests that resistance stems from psychological and habitual factors rather than technical flaws. These findings provide insights for policymakers and MSMEs to design targeted strategies, such as enhancing education and incentives, to accelerate QRIS adoption.References
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