The Influence of Market Orientation and Entrepreneurial Orientation on Marketing Performance Mediated By Specific Marketing Capabilities at PT. Dano Jaya Plast Indonesia
Keywords:
Market Orientation, Entrepreneurial Orientation, Marketing Performance, Specific Marketing Capabilities
Abstract
The importance of improving marketing performance in the automotive industry is needed in order to compete, along with technological developments, changing consumer trends, and environmental challenges. In line with technological developments and changes in consumer behavior, automotive companies need to continuously monitor and measure the effectiveness of marketing strategies. This research was conducted at PT. Dano Jaya plast Indonesia which is located at Jl. Science Timur 3 Blok B5B5, Jayamukti. Central Cikarang. Bekasi. West Java. The sample used in this study was 86 people with cluster sampling method. Data analysis was carried out using the Partial Least Square (PLS) method using Smart PLS software version 3.0. The result of this study is that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance and specific marketing capabilities can mediate market orientation and entrepreneurial orientation to marketing performance
References
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Ratnawatil, A., & Lelstaril, A. A. (2018). PElRAN BRAND TRUST DALAM MElMElDIlASIl BRAND ElXPElRIlElNCEl, BRAND PElRSONALIlTY DAN BRAND COMMUNIlTY TElRHADAP BRAND LOYALTY. Elkonomil Dan Bilsnils, 19(2), 185–202.
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Wilrga, il W. (2015). Markelt Orilelntatilon dan Pelngaruhnya Telrhadap Kilnelrja Pelrusahaan (Studil Pada Hotell Non Bilntang dil Kabupateln Badung). Admilnilstrasil Bilsnils Poliltelnilk Nelgelril Balil.
Aprilzal. (2018). ORIlElNTASIl PASAR DAN KElUNGGULAN BElRSAIlNG (Studil Kasus Pelnjualan Komputelr) (A. G. R. Chaktil (eld.); 1st eld., Ilssuel Aprill). CElLElBElS MElDIlA PElRKASA. www.cellelbelsmeldilapelrkasa.co.ild
Arbawa, D. L., & Wardoyo, P. (2018). Kelunggulan Belrsailng : Belrpelngaruh Telrhadap Kilnelrja Pelmasaran (Studil Pada Umkm Makanan Dan Milnuman Dil Kabupateln Kelndal). Jurnal Rilselt Elkonomil Dan Bilsnils, 11(1), 56. https://doil.org/10.26623/jrelb.v11il1.1077
Azilzah, U., & Maftukhah, Il. (2017). PElNGARUH KElMIlTRAAN DAN ORIlElNTASIl PElLANGGAN TElRHADAP KIlNElRJA PElMASARAN MElLALUIl KElUNGGULAN BElRSAIlNG. Managelmelnt Analysils Journal, 6(2), 221–241. https://doil.org/10.1007/978-3-319-32591-0_16
Brilllilanil, El. (2020). Pelngaruh Elntrelprelnelurilal Markeltilng Telrhadap Markeltilng Pelrformancel Delngan Markelt Orilelntatilon Selbagail Varilabell Meldilasil (Studil Pada Selntra Ilndustril …. Iln Jurnal Illmilah Mahasilswa FElB.
Farilda, N. (2018). Deltelrmilnants of Markeltilng Pelrformancel: Ilnnovatilon, Markelt Capabilliltilels and Markeltilng Pelrformancel. Jurnal Dilnamilka Manajelmeln, 7(1). https://doil.org/10.15294/jdm.v7il1.5759
Filrdaus, F. (2020). Markeltilng Pelrformancel Belrbasils Product Ilnnovatilvelnelss dan Ilslamilc Dilffelrelntilatilon Advantagel. Lil Falah: Jurnal Studil Elkonomil Dan Bilsnils Ilslam, 5(1), 42. https://doil.org/10.31332/lilfalah.v5il1.1737
Helndar, H., Ratnawatil, A., Razak, W. M. W. A., & Abdullah, Z. (2020). Markelt ilntelllilgelncel on busilnelss pelrformancel: Thel meldilatilng rolel of spelcilalilzeld markeltilng capabilliltilels. Journal of Ilntelllilgelncel Studilels iln Busilnelss, 10(1), 42–58. https://doil.org/10.37380/JIlSIlB.V1Il1.562
Ilel, M., & Pratama, V. (2019). Pelngaruh Orilelntasil Kelwilrausahaan Dan Orilelntasil Pasar Telrhadap Kilnelrja Pada Usaha Kelcill Dan Melnelngah Selktor Riltell. Jurnal Muara Illmu Elkonomil Dan Bilsnils, 3(1), 156. https://doil.org/10.24912/jmilelb.v3il1.4279
Illham, J. D. (2018). Pelngaruh Orilelntasil Kelwilrausahaan, Ilnovasil Dan Karaktelrilstilk Wilrausahawan Telrhadap Kilnelrja Usaha. Journal of Chelmilcal Ilnformatilon and Modellilng, 53(9), 108.
Jatmilko, U. (2019). Pelngaruh Lilngkungan Bilsnils Dan Orilelntasil Kelwilrausahaan Telrhadap Pelnilngkatan Kilnelrja Pellaku UKM Pada Tahap Start-Up Dil Delsa Paron Kelcamatan Ngaselm Kabupateln Keldilril. JMK (Jurnal Manajelmeln Dan Kelwilrausahaan), 1(3), 235–246.
Manambilng, A., Mandely, S., & Tilellung, M. V. . (2018). Analilsils Pelngaruh Orilelntasil Pasar Dan Kelunggulan Belrsailng Telrhadap Kilnelrja Pelmasaran ( Studil Kasus Umkm Kulilnelr Tilnutuan Dil Manado). Jurnal ElMBA: Jurnal Rilselt Elkonomil, Manajelmeln, Bilsnils Dan Akuntansil, 6(4), 3803–3812. https://eljournal.unsrat.ac.ild/v3/ilndelx.php/elmba/artilclel/vilelw/21906
Morgan, N. A., Felng, H., & Whiltlelr, K. A. (2018). Markeltilng Capabilliltilels iln Ilntelrnatilonal Markeltilng. Journal of Ilntelrnatilonal Markeltilng, 26(1), 61–95. http://www.jstor.org/stablel/44873832
Nilzam, M. F., Mufildah, El., & Filbrilyanil, V. (2020). Pelngaruh Orilelntasil Kelwilrausahaan Ilnovasil Produk Dan Kelunggulan Belrsailng Telrhadap Pelmasaran Umkm. Jurnal ElMA, 5(2), 100–109. https://doil.org/10.47335/elma.v5il2.55
Nora, A. Y. (2019). Pelngaruh Orilelntasil Pasar dan Nillail Pellanggan telrhadap Kilnelrja Pelmasaran Maskapail Pelnelrbangan Lilon Ailr dil Bandar Udara Ilntelrnasilonal Adil Sucilpto Yogyakarta. Optilmal, 13(2), 105–122.
Nurhasanah, N., & Murwatilnilngsilh, M. (2018). Thel Ilnfluelncel of Markelt Orilelntatilon, Lelarnilng Orilelntatilon, Ilnnovatilon and Compeltiltilvel Advantagel to Ilmprovel Markeltilng Pelrformancel. Managelmelnt Analysils Journal, 7(4), 458–468. https://doil.org/10.15294/maj.v7il4.25637
Nurjanah, P. N. A., & Ilsa, M. (2021). Pelnilngkatan Kilnelrja Pelmasaran Mellaluil Orilelntasil Pasar Dan Orilelntasil Kelwilrausahaan Delngan Ilnovasil Produk Selbagail Varilabell Ilntelrvelnilng. Prosildilng Unilvelrsilty Relselarch Colloquilum, 51–65. http://relposiltory.urelcol.org/ilndelx.php/proceleldilng/artilclel/vilelw/1612
Nurudiln, N., Muyassarah, M., & Asyilfa, L. N. (2021). Compeltiltilvel Advantagel: Ilnfluelncel of Ilnnovatilvelnelss, Markeltilng Selnsilng Capabilliltilels and Brand Ilmagel on Markeltilng Pelrformancel MSEl’s. At-Taqaddum, 13(2), 197–212. https://journal.walilsongo.ac.ild/ilndelx.php/attaqaddum/artilclel/vilelw/13380
Ranatilwil, M., & Mulyana, M. (2018). Dampak Jeljarilng Kolaborasil Dan Kapabilliltas Ilnovasil Telrhadap Kilnelrja. Jurnal Elkonomil Dan Bilsnils, 19(1), 49. https://doil.org/10.30659/elkobils.19.1.49-58
Ratnawatil, A., & Lelstaril, A. A. (2018). PElRAN BRAND TRUST DALAM MElMElDIlASIl BRAND ElXPElRIlElNCEl, BRAND PElRSONALIlTY DAN BRAND COMMUNIlTY TElRHADAP BRAND LOYALTY. Elkonomil Dan Bilsnils, 19(2), 185–202.
Saril, A. M., Ardillla, Il., Wahyundaril, S. P., & Zailnartil. (2022). Dampak Orilelntasil Pasar dan Ilnovasil telrhadap Kilnelrja Pelmasaran UMKM MMTC Kulilnelr Kota Meldan. Jurnal Illmu Komputelr, Elkonomil Dan Manajelmeln (JIlKElM), 2(2), 3476–3483.
Sulaelman, M. (2018). Pelngaruh Orilelntasil Kelwilrausahaan, Orilelntasil Pasar, Dan Ilnovasil Produk Telrhadap Kilnelrja Pelmasaran Pelngaruh Orilelntasil Kelwilrausahaan, Orilelntasil Pasar, Dan Ilnovasil Produk Telrhadap Kilnelrja Pelmasaran (Studil Pada Ilndustril Tahu Dil Selntra Ilndustril Tahu Kota Banjar. 2(1), 153–165.
Wiljaya, A., & Dharmayantil, D. (2019). Pelngaruh Elntrelprelnelurilal Orilelntatilontelrhadap Filnancilal Pelrformancel Delnganmarkeltilng Capabillilty Dan Organilzatilonal Lelarnilng Selbagail Varilabell Ilntelrvelnilng Pada Pt.Asuransil Celntral Asila Dil Surabaya. Jurnal Manajelmeln Pelmasaran, 10(2), 43–51. https://doil.org/10.9744/pelmasaran.10.2.43-51
Wilrga, il W. (2015). Markelt Orilelntatilon dan Pelngaruhnya Telrhadap Kilnelrja Pelrusahaan (Studil Pada Hotell Non Bilntang dil Kabupateln Badung). Admilnilstrasil Bilsnils Poliltelnilk Nelgelril Balil.
Published
2024-06-15
How to Cite
Setiawan, I., Putra, H. M. M., & Wulandari, A. (2024). The Influence of Market Orientation and Entrepreneurial Orientation on Marketing Performance Mediated By Specific Marketing Capabilities at PT. Dano Jaya Plast Indonesia. Kontigensi : Jurnal Ilmiah Manajemen, 12(1), 187-194. https://doi.org/10.56457/jimk.v12i1.515
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