Consumer Perceptions and Attitudes towards Shopping in Modern Retail and Comparison with Traditional Retail
Abstract
This article analyzes consumer perceptions and attitudes in modern retail shopping and compares them with traditional retail. The research uses a mixed-method approach; quantitative data were collected through questionnaires filled out by 100 respondents selected purposively, and qualitative data were collected using documentation and interview techniques. The study results show that the consumer perceptions and attitudes studied are balanced and complementary, where both retail formats have advantages. Modern retail formats are superior in physical comfort, ease of access, and familiar layouts, while traditional retail offers emotional closeness, social value, and stronger personal interactions.References
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Schiffman, L. G., & Kanuk, L. L. (2007). Perilaku konsumen (Edisi ke-7). PT. Indeks.
Solomon, M. R. (2006). Consumer behavior: Buying, having, and being (7th ed.). Pearson Prentice Hall.
Suryani, T. (2008). Perilaku Konsumen: Implikasi pada Strategi Pemasaran. Graha Ilmu.
Tashakkori, A., & John W C. (2007). The New Era of Mixed Methods. Journal of Mixed Methods Research, 1(1), 3–3. https://doi.org/10.1177/1558689806293042
Winardi. (2004). Motivasi dan Pemotivasian dalam Manajemen. PT Raja Grafindo Persada.
Bulan, T. P. L., Chandra, R., & Amilia, S. (2020). Persepsi Konsumen, Kualitas Layanan dan Minat Beli Pada Ritel Tradisional dan Modern. Jurnal Manajemen Motivasi, 16(1), 29–37. https://doi.org/10.29406/jmm.v16i1.1568
Chaniago, H., Mulyawan, I., Suhaeni, T., & Jumiyani, R. (2019). Faktor Kunci Keberhasilan Ritel Modern Di Indonesia. JURNAL AKUNTANSI, EKONOMI Dan MANAJEMEN BISNIS, 7(2), 201–208. https://doi.org/10.30871/jaemb.v7i2.1726
Hidayatai M, L., Yudana, G., & Astuti, W. (2016). Studi Perkembangan Pasar Tradisional Dan Toko Modern Ditinjau Dari Jarak, Aksesbilitas, Dan Perilaku Konsumen Di Kota Surakarta. Arsitektura, 14(2). https://doi.org/10.20961/arst.v14i2.9126
Hoyer, W. D., & MacInnis, D. J. (2008). Consumer Behavior (5th d). Houghton Mifflin.
Huang, L., Wang, M., Chen, Z., Deng, B., & Huang, W. (2020). Brand image and customer loyalty: Transmitting cognitive and affective brand trust roles. Social Behavior and Personality: An International Journal, 48(5), 1–12.
John, J. M., Shobayo, O., & Ogunleye, B. (2023). An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market. Analytics, 2(4), 809–823. https://doi.org/10.3390/analytics2040042
Kardes, F. R., Cronley, M. L., & Cline, T. W. (2011). Consumer behavior: Science and practice. South-Western Cengage Learning.
Kotler, P., Wong, V., Saunders, J., & Armstrong, G. (2005). Principles of Marketing. Fourth European Edition. In Pearson (Vol. 38, Issue 151).
Kusnandar, V. B. (2024). 10 Gerai Retail Modern Terbanyak di Indonesia, Alfamart Urutan Kedua. 16/12/2024.
Latif, S., Lakoro, F. S., & Sukrianto, S. (2024). Implikasi Kehadiran Ritel Modern Alfamart Dan Indomaret Terhadap Ritel Tradisional Di Kecamatan Tilamuta. Jurnal Bisnis Dan Manajemen, 20(2), 86–95. https://doi.org/10.23960/jbm.v20i2.2778
Lestari, S., Yani, B. A., & DPW, I. A. (2021). Analisis Perbedaan Persepsi Konsumen Minimarket Modern dan Toko Kelontong di Desa Kartonatan, Kartasura, Sukoharjo. Jurnal Ilmiah Edunomika, 5(02). https://doi.org/10.29040/jie.v5i2.1973
Maghfiroh, W., Susminingsih, S., Wahdati, A., & Subiyadi, A. (2021). TRADITIONAL RETAIL AND MODERN RETAIL COMPETITION STRATEGY IN ISLAMIC BUSINESS ETHICS PERSPECTIVE. UPAJIWA DEWANTARA, 5(1), 42–57. https://doi.org/10.26460/mmud.v5i1.9920
Mehmedovic, Melika H.-K., Slavo-Cicic, M. (2012). Consumer Behavior. School of Economics and Business in Sarajevo.
Muhammad Alwi, Abdul Hamid, & Shelly Midesia. (2023). Analisis Perbandingan Prilaku Konsumen dan Minat Berbelanja Pada Pasar Tradisional dan Pasar Modern di Kota Langsa. JIM: Jurnal Ilmiah Mahasiswa, 5(April), 39–62. https://doi.org/10.32505/jim.v5i1.4858
Notoatmodjo, S. (2003). Pendidikan dan Perilaku Kesehatan. Rineka Cipta.
Nurmasari, Hafis, R. I. Al, & Butarbutar, J. (2019). Dampak Pembangunan Pasar Modern ( Alfamart dan Indomaret ) terhadap Pasar Tradisional ( Warung Serba Ada ) Kota Pekanbaru. Asketik, 3(1), 175–188.
Ong, J. O., Sutawijaya, A. H., & Saluy, A. B. (2020). Ong, Sutawijaya, Saluy : Strategi Inovasi Model Bisnis Ritel « STRATEGI INOVASI MODEL BISNIS RITEL MODERN DI ERA INDUSTRI 4.0. Jurnal Ilmiah Manajemen Bisnis, Volume 6(02), 201–210.
Pahlevi, R. (2022, December). Ritel Tradisional Dominasi Usaha Penjualan Eceran di Indonesia. Databoks.
Paul, J., Sankaranarayanan, K. G., & Mekoth, N. (2016). Consumer satisfaction in retail stores: theory and implications. International Journal of Consumer Studies, 40(6), 635–642. https://doi.org/10.1111/ijcs.12279
Pertiwi, A. S., Pristiyono, P., & Ihsan, M. A. Al. (2023). Studi Komparatif Persaingan Bisnis Retail Modern dan Tradisional Ditinjau dari Keunggulan Bersaing. Ekonomis: Journal of Economics and Business, 7(2), 771. https://doi.org/10.33087/ekonomis.v7i2.1062
Rusham. (2016). Analisis Dampak Pertumbuhan Pasar Moderen Terhadap Eksistensi Pasar Tradisional di Kabupaten Bekasi. Jurnal Ilmiah Ekonomi Manajemen Dan Kewirausahaan “OPTIMAL,” 10(2), 153–166.
Schiffman, L. G., & Kanuk, L. L. (2007). Perilaku konsumen (Edisi ke-7). PT. Indeks.
Solomon, M. R. (2006). Consumer behavior: Buying, having, and being (7th ed.). Pearson Prentice Hall.
Suryani, T. (2008). Perilaku Konsumen: Implikasi pada Strategi Pemasaran. Graha Ilmu.
Tashakkori, A., & John W C. (2007). The New Era of Mixed Methods. Journal of Mixed Methods Research, 1(1), 3–3. https://doi.org/10.1177/1558689806293042
Winardi. (2004). Motivasi dan Pemotivasian dalam Manajemen. PT Raja Grafindo Persada.
Published
2025-12-16
How to Cite
Rachmadi, M., & Malau, R. hanri. (2025). Consumer Perceptions and Attitudes towards Shopping in Modern Retail and Comparison with Traditional Retail . Kontigensi : Jurnal Ilmiah Manajemen, 13(2), 792-803. https://doi.org/10.56457/jimk.v13i2.846
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