Article Sidebar

Published
Apr 25, 2023
Download
PDF
Statistic
Read Counter : 91 Download : 62

Main Article Content

Abstract

This study aims to determine the effect of product completeness on purchasing decisions at Kicau Kecil Baby Kids Store, South Tangerang Branch. The method used is explanatory research with a sample of 100 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research variable product completeness obtained an average score of 3.41 with good criteria. Purchasing decision variable obtained an average score of 3.84 with good criteria. Product completeness has a significant effect on purchasing decisions with the regression equation Y = 9.730 + 0.842X, and a correlation value of 0.784 or strong with a determination of 61.5%. The hypothesis test obtained a significance of 0.000 <0.05.

Keywords

Product Completeness Purchase Decision

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Nurochani, N. (2023). The Influence of Product Completeness on Consumer Purchasing Decisions at Kicau Kecil Baby Kids Store Tangerang Selatan Branch. Kompartemen: Kumpulan Orientasi Pasar Konsumen, 1(1), 18-24. https://doi.org/10.56457/kompartemen.v1i1.368

References

  1. Abdullah. M (2014). Manajemen dan Evaluasi Keputusan Pembelian. Yogyakarta: Penerbit Aswaja Pressindo.
  2. Alfarisi, M. S., Haryadi, R. N., & Sunarsi, D. (2022). Moslem Consumer Behavior on Buying Ticket Decision at Halal Tourism Fruit Garden Mekarsari Cileungsi. International Journal of Sharia Business Management, 1(1), 17-26.
  3. Algifari (2015) Analisis Regresi untuk Bisnis dan Ekonomi. Yogyakarta: BPFE.
  4. Bashu Swastha dan T. Handoko (2015) Manajemen Pemasaran Moderen, Yogyakarta: BPFE.
  5. Buchari Alma. 2014. Manajemen Pemasaran dan Pemasaran Jasa. Edisi Revisi.
  6. Fandy Tjiptono (2017), Serivce Quality and Satisfiation. Jakarta: Edisi tiga. Andi.
  7. Freddy Rangkuti (2016) Strategi Promosi Yang Kreatif, Edisi Pertama, Cetakan Pertama Jakarta: Gramedia Pustaka Utama.
  8. Joesyiana, K. (2018). The Effect of Word of Mouth on Consumer Purchasing Decisions at Shopee (online shop) in Pekanbaru. Valuta, 4(1), 71-85.
  9. Imam Ghozali (2017) Aplikasi Analisis Multivariate Dengan Program SPSS. Edisi Kelima. Semarang: Badan Penerbit Undip.
  10. Istijanto (2014) Riset Sumber Daya Manusia. Jakarta: PT. Gramedia Pustaka
  11. Kharis, Ismu Fadli (2011) Studi Mengenai Impulse Buying dalam Penjualan Online. Semarang: Skripsi Universitas Diponegoro.
  12. Kotler dan Amstrong (2017), Prinsip-prinsip Pemasaran. Edisi Kedua Belas”. Jilid Satu. Jakarta: Erlangga.
  13. Lupiyoadi (2016) Manajemen Pemasaran Jasa, Edisi 4, Jakarta: Salemba Empat.
  14. Luthans Fred (2014). Organizational Behavior. Ney York: McGraw-Hill. New York.
  15. Philip Kotler (2017) Manajemen Pemasaran, Edisi Keempat Belas, Jakarta: PT. Indeks.
  16. Phipil Kotler dan Kevin Keller (2017) Manajemen Pemasaran, Edisi Kedua Belas, Jilid Satu, Jakarta: Erlangga.
  17. Rao, Purba (2015) Measuring Consumer Perceptions Through Factor Analysis, The Asian.
  18. Santoso, Singgih (2015) Menguasai Statistik Multivariat. Jakarta: PT Elex Media Komputindo.
  19. Sudjana (2014) Metode Statistika, Bandung: Tarsido.
  20. Sugiyono (2019) Metode Penelitian Administrasi : dilengkapi dengan Metode R & D. Bandung: Alfabeta.
  21. Suhartanto (2014) Metode Riset Pemasaran. Bandung: Alfabeta