https://jurnal.dim-unpas.web.id/index.php/kompartemen <p><strong>Kompartemen: Kumpulan Orientasi Pasar Konsumen,</strong> is a scientific journal published by the <em>Management Science Doctoral Program, Pasundan University, Bandung, Indonesia</em>. with e-ISSN <a href="https://issn.brin.go.id/terbit/detail/20230616500026726" target="_blank" rel="noopener">2988-0793</a>. <strong>Kompartemen: Kumpulan Orientasi Pasar Konsumen</strong> contains scientific journals in the field of management studies that are open to access with the intention that the results of scientific publications. Can be widely reached and can be beneficial for scientific developments in the field of management science.</p> <p><strong>Kompartemen: Kumpulan Orientasi Pasar Konsumen</strong> Published twice a year and in 2023 transformed publishing scientific articles into English</p> Management Science Doctoral Program, Pasundan University en-US Kompartemen: Kumpulan Orientasi Pasar Konsumen 2988-0793 https://jurnal.dim-unpas.web.id/index.php/kompartemen/article/view/733 This research aims to determine the influence of price and promotion on purchasing decisions at PT. Madju Abadi Sejahtera, West Jakarta City. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research show that price has a significant effect on purchasing decisions by 62.7%. Hypothesis testing shows that t count > t table or (5.548 > 1.993). Promotion has a significant effect on purchasing decisions by 59.9%, hypothesis testing obtained t count > t table or (5.016 > 1.993). Price and promotion simultaneously have a significant effect on purchasing decisions with the regression equation Y = 8.828 + 0.370X1 + 0.511X2 and an influence contribution of 72.5%, the hypothesis test obtained calculated F > F table or (88.505 > 3.13). Erni Nuraeni Nani Nani Copyright (c) 2025 Erni Nuraeni, Nani Nani https://creativecommons.org/licenses/by/4.0 2025-04-04 2025-04-04 3 1 1 9 10.56457/kompartemen.v3i1.733 https://jurnal.dim-unpas.web.id/index.php/kompartemen/article/view/734 This research aims to determine the influence of product quality and brand image on consumer satisfaction of Jago coffee in Puri Kembangan, West Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research are that product quality has a significant effect on consumer satisfaction of 38.8%. Hypothesis testing shows that t count > t table or (4.669 > 1.984). Brand image has a significant effect on consumer satisfaction of 52.8%, hypothesis testing obtained t count > t table or (7.531 > 1.984). Product quality and brand image simultaneously have a significant effect on consumer satisfaction with the regression equation Y = 15.628 + 0.348X1 + 0.420X2 and an influence contribution of 61.5%, the hypothesis test obtained calculated F > F table or (76.718 > 2.70). Yovy Alkhaira Amirudin Amirudin Copyright (c) 2025 Yovy Alkhaira, Amirudin Amirudin https://creativecommons.org/licenses/by/4.0 2025-04-04 2025-04-04 3 1 10 18 10.56457/kompartemen.v3i1.734 https://jurnal.dim-unpas.web.id/index.php/kompartemen/article/view/774 This study aims to determine and explain the impact of sponsorship and brand image influences, both partially and simultaneously, on Aqua purchasing decisions by Indonesian National Team supporters in East Jakarta. The sampling method used in this study is nonprobability sampling with snowball sampling technique. The sample in this study was 100 respondents, namely Indonesian National Team supporters who live or work in East Jakarta and have purchased Aqua products with the Indonesian National Team special edition label at least twice. Data collection was carried out using a closed questionnaire via Google Form, the data that had been collected was tested for validity with validity and reliability tests, data analysis techniques using the SPSS Version 30 program. The results showed that sponsorship and brand image had a positive and significant effect, both partially and simultaneously on purchasing decisions. The magnitude of this influence is shown by the regression equation; Y = 36.795 + 0.483 X₁ + 0.382 X₂. In addition, in this study, sponsorship and brand image explained purchasing decisions by 65.8% and the rest was influenced by other factors, therefore further researchers are advised to add other variables that influence purchasing decisions. Rafli Hambali Saputra Sari Nalurita Copyright (c) 2025 Rafli Hambali Saputra, Sari Nalurita https://creativecommons.org/licenses/by/4.0 2025-04-30 2025-04-30 3 1 19 28 10.56457/kompartemen.v3i1.774 https://jurnal.dim-unpas.web.id/index.php/kompartemen/article/view/773 This study aims to determine the effect of electronic word of mouth and content marketing on purchasing decisions on e-commerce shopee. The object of this study is e-commerce shopee users in Indonesia, with a population of 100 respondents. The number of research samples of 100 respondents was determined using the Rao Purba formula. While the sampling technique used is Convenience Sampling. The type of quantitative research data and data collection methods were carried out using questionnaires. Quantitative descriptive data analysis methods include: basic assumption tests, multiple linear regression, classical assumption tests, hypothesis tests, and coefficients of determination R2. The results of the study showed that partial hypothesis tests of electronic word of mouth and content marketing variables had a positive and significant effect on purchasing decisions, while simultaneous hypothesis tests showed that electronic word of mouth and content marketing simultaneously had a positive and significant effect on purchasing decisions. These results can be strengthened by the coefficient of determination which shows that the r square value is 27.8%, which means that the ability of the independent variable to influence changes in the dependent variable is quite strong. Shella Nur Salsabila Dedi Wibowo Copyright (c) 2025 Shella Nur Salsabila, Dedi Wibowo https://creativecommons.org/licenses/by/4.0 2025-04-30 2025-04-30 3 1 29 39 10.56457/kompartemen.v3i1.773