Implikasi: Jurnal Manajemen Sumber Daya Manusia

The Phenomenon Of Impulse Buying Of Generation Z Consumers In An Interactive Social Media-Based Trading Environment

2026-08-09T00:29:51+00:00

This study aims to explore in-depth the phenomenon of impulsive buying among Generation Z consumers in an interactive social media-based commerce environment (social commerce). The rapid development of interactive features such as live streaming, personalized algorithmic recommendations, and the integration of instant transactions has significantly changed the shopping behavior patterns of the younger generation. Using a qualitative approach with a phenomenological method, data were collected through in-depth interviews with 12 Generation Z informants who actively transact on social media platforms, and reinforced by digital observation. The results show that the urge to impulsive buy is triggered by a combination of technological stimulation and subjective emotional dynamics. Real-time interactive features trigger the Fear of Missing Out (FOMO) phenomenon and create a sense of emotional attachment between viewers and presenters. Furthermore, the ease of navigating digital payments minimizes rational barriers to decision-making. This spontaneous experience is often followed by immediate emotional gratification, although some informants also experience post-purchase regret. The implications of this study confirm that Generation Z's impulsive behavior on social media is not simply a response to discounted prices, but rather the result of constructing a highly interactive and immersive shopping experience. These findings provide practical contributions for business actors in designing ethical and persuasive digital marketing strategies, as well as serving as an academic reference regarding digital consumer psychology.

The Effect Of Training And Work Discipline On Employee Performance At Astera Hotel Bintaro In South Tangerang City

2026-08-18T14:17:26+00:00

This study aims to determine the effect of training and work discipline on employee performance at Astera Hotel Bintaro in South Tangerang City. The method used is explanatory research with sampling using saturated samples where all members of the population are used as samples so that the sample in this study amounted to 82 respondents and the data analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study indicate that training has a positive and significant effect on employee performance as evidenced by the hypothesis test obtained t count > t table or (8.758 > 1.990) with an influence contribution of 49.0%. Work discipline has a positive and significant effect on employee performance as evidenced by the hypothesis test obtained t count > t table or (7.071 > 1.990) with an influence contribution of 38.5%. Training and work discipline simultaneously have a positive and significant effect on employee performance as evidenced by the hypothesis test obtained F count > F table or (49.407 > 3.110) and obtained the regression equation Y = 9.303 + 0.465X1 + 0.305X2 and has an influence contribution of 55.6%.

Creating Productive Zones: The Effect Of The Physical Work Environment On Cooperative Member Satisfaction Baitut Tanwil Hidayatullah Depok

2026-08-20T10:50:00+00:00

This research aims to analyze the influence of the physical work environment on member satisfaction at Baitut Tanwil Hidayatullah Depok using a quantitative associative method with an explanatory research approach. From a population of 1,658 members, a sample of 94 respondents was selected using the Slovin formula with a 10% margin of error. The data were processed using SPSS version 26 through regression, correlation, determination, and hypothesis testing techniques. The results indicate that the highest mean score within the physical work environment variable was for the office equipment indicator (4.01), while for the member satisfaction variable, the work results and colleagues indicators achieved the highest scores (3.92). Statistically, a significant influence was found with the regression equation Y = 10.930 + 0.719X and a strong correlation value of 0.733. The coefficient of determination showed a contribution of 53.8%, and the t-test results proved that tcount > t table (10.349 > 1.986), leading to the rejection of H0 and acceptance of Ha. This confirms that the physical work environment has a significant impact on member satisfaction at Baitut Tanwil Hidayatullah Depok.

Performance Analysis Of Employees Of The Ministry Of State Secretariat Of The Republic Of Indonesia Bureau Of Organization, Implementation, Law, And Bureaucratic Reform In Central Jakarta

2026-09-03T04:32:43+00:00

This study employs a descriptive qualitative approach using observation, interviews, and documentation methods to analyze employee performance at the Ministry of State Secretariat of the Republic of Indonesia, particularly within the Bureau of Organization, Governance, Law, and Bureaucratic Reform. The research findings indicate that employee performance ranges from good to excellent across nine performance indicators. The volume of work completed meets or even exceeds targets, thanks to the implementation of the Objective Key Result (OKR) system through the Piawai application, although some Work Groups (Pokja) still face human resource shortages that affect workload distribution. Work quality is high, with consistent standards and strong employee professionalism. Timeliness in task completion is maintained through target-setting and a culture of discipline. Budget management is efficient and follows strict SOPs, although limited funding remains a challenge. Service orientation is implemented professionally, with effective internal and external coordination; however, it is acknowledged that further improvement is needed to ensure more optimal and consistent service across all work units. Employee commitment is high, reflected in a strong sense of responsibility and initiative in completing tasks. Employee initiative is generally good, with a tendency to act independently, although some still require guidance. Teamwork is effective and flexible among work groups. The leadership style is participative and supports employee development, although additional managerial training is needed. Overall, the performance management system at the Ministry operates regularly and productively, demonstrating sound governance while leaving room for improvement, particularly in addressing workforce needs.

The Impact Of Customer Experience On Customer Satisfaction With Vertical Garden Services At PT. Magna Guna Karsa

2026-09-03T08:16:51+00:00

Rapid urban development in Jakarta has reduced green open spaces, encouraging alternative solutions such as vertical gardens. Beyond their aesthetic value, vertical gardens offer ecological and environmental benefits. As demand increases, service providers like PT. Magna Guna Karsa must not only deliver high-quality outcomes but also ensure a positive customer experience, which plays a crucial role in shaping customer satisfaction. This study aims to examine the impact of customer experience on customer satisfaction in vertical garden services. It specifically seeks to describe customer experiences, identify key influencing factors, and analyze their relationship with satisfaction levels. A qualitative case study approach is employed, involving customers who have used the service for at least three months. Data are collected through in-depth interviews, observation, and documentation, and analyzed using the Miles and Huberman interactive model. The findings are expected to show that positive customer experience—covering sensory, emotional, cognitive, behavioral, and social dimensions—significantly enhances customer satisfaction. Effective communication, professional service, and reliable after-sales support are key determinants. This study contributes to the limited literature on customer experience in vertical garden services and provides practical insights for improving service quality and customer satisfaction.

The Influence Of Price And Service Quality On Grab App Customer Satisfaction In Tangerang City

2026-09-03T09:28:10+00:00

The purpose of this study is to determine how price and service quality influence customer satisfaction of the Grab application in Tangerang City, both partially and simultaneously. The research method used in this study is an associative quantitative method. The research method used in this study is a descriptive quantitative method. The data collection method used in this study is an associative quantitative method with a survey approach through a questionnaire. The population in the study were Grab customers in Tangerang City, with a sample of 96 respondents taken using the Simple Random Sampling technique based on the Rao Purba formula. Data collection techniques were carried out by observation and distribution of research questionnaires in the form of questionnaires. Data analysis tests used validity tests, reliability tests, classical assumption tests, regression tests, correlation coefficient tests, determination coefficient tests and hypothesis tests. with the help of SPSS software version 26. The results of the study indicate that price partially influences customer satisfaction of the Grab application in Tangerang City. This can be seen from the results of the t-test on the price variable having a calculated t value> t table or (9.862> 1.986) with a significance of 0.000 <0.05. Service quality partially influences customer satisfaction of the Grab application in Tangerang City. This can be seen from the results of the t-test on the service quality variable having a calculated t value> t table or (12.595> 1.986) with a significance of 0.000 <0.05. Price and service quality simultaneously influence customer satisfaction of the Grab application in Tangerang City. This can be seen from the results of the calculated F test> F table or (92.555> 3.094) with a significance of 0.000 <0.05.

The Effect Of Compensation And Work Discipline On Employee Performance At PT. Tombak Intan In Tangerang

2026-09-07T12:02:49+00:00

The purpose of this study was to determine the effect of compensation and work discipline on employee performance at PT. Tombak Intan, in Tangerang, either partially or simultaneously. This study uses quantitative data with quantitative methods and hypothesis testing. The population is employees who work at PT. Tombak Intan, as many as 89 employees. The sampling technique used was saturated sampling technique, so that the entire population was sampled, namely 89 employees. Data analysis techniques are used by: 1. Validity and Reliability Test, 2. Classical Assumption Test, 3. Simple Regression, 4. Multiple Regression, 5. Correlation Coefficient, 6. Determination Coefficient and 7. Hypothesis Testing, all tests are carried out using operations SPSS application version 26. The results of this study are all questionnaire items are declared valid by obtaining a value of rcount> rtable (0.208) and a reliable level for variable compensation (X1) 0.751, Work Discipline (X2) 0.667 and Employee Performance (Y) 0.639 which has a value Cronbatch Alpha is greater than 0.600. And the results of this study indicate that Compensation (X1) has a positive and significant effect on Employee Performance (Y) with a partial t test, the value of t count> t table or (7.784> 1.988), it is also strengthened by a significant value of 0.000 <0.05. With this it can be concluded that H01 is rejected and Ha1 is accepted. The results of the research on Work Discipline (X2) have a positive and significant effect on Employee Performance (Y) with a partial t test, the value of tcount> ttable or (8.867> 1.988), this is also strengthened by a significant value of 0.000 <0.05. With this it can be concluded that H02 is rejected and Ha2 is accepted. The results of the study the effect of Compensation and Work Discipline simultaneously have a positive effect on Employee Performance, this is proven by the value of Fcount> Ftable or (49.648> 2.710) and significant 0.000 <0.05, multiple linear regression equations to determine the effect of compensation and work discipline on employee performance with a value of Y = 11.072 + 0.280X1 + 0.448X2 and a correlation value of 0.732 and a coefficient of determination of 53.6%, while the remaining 46.4% is influenced by other factors not examined in this study. So it can be concluded that H03 is rejected and Ha3 is accepted.

The Influence Of Digital Workplace And Work-Life Balance On Employee Performance

2026-09-14T01:52:55+00:00

The acceleration of digital technology has shifted the modern work ecosystem towards a digital workplace, but on the other hand, it has created serious challenges to the work-life balance of urban workers. This study aims to empirically analyze the influence of digital workplace and work-life balance on employee performance in the metropolitan buffer area. This quantitative research with an explanatory design involved 150 formal sector employees in Bogor who were selected using a purposive sampling technique. Data collection was carried out through a structured questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with the help of SmartPLS 3 software. The results of the analysis show that all indicators and constructs in this study meet strong validity and reliability criteria. Hypothesis testing proves that digital workplace has a positive and significant effect on employee performance (ß = 0.466; t = 9.515; p = 0.000) with a large effect size (f2 = 0.355). Similarly, work-life balance was shown to have a positive and significant effect on employee performance (β = 0.432; t = 8.590; p = 0.000) with a medium to large effect size (f2 = 0.305). Simultaneously, the two independent variables were able to explain 38.9% of the variance in employee performance (R2 = 0.389) with a valid predictive relevance value (Q2 = 0.284). These findings confirm Job Demands-Resources Theory and Border Theory, where digital infrastructure integration and personal resource maintenance serve as complementary pillars in driving productivity. The practical implications of this study emphasize the importance of formulating HR governance based on a human-centered digital workplace to create superior and sustainable organizational performance

Strategic Alliance Of Relational Marketing Up-Down And Off-Taker Marketing Model In Mitigation Of Organic Red Guava Market Risks

2026-09-19T01:33:20+00:00

The characteristics of organic fresh fruit horticultural commodities which are highly perishable and vulnerable to Plant Disrupting Organisms (OPT) create a high market risk on the upstream side, especially in the early phases of new land expansion. This study aims to analyze the dynamics of upstream-downstream strategic alliances through a relationship marketing approach and identify the effectiveness of the institutional marketing off-taker model in mitigating market risk in the 2nd stage development garden of organic red guava commodities in Parung Panjang. This study uses a descriptive qualitative design with an exploratory case study method. Determination of informants was carried out deliberately (purposive sampling) involving the management of CV Insan Mutiara Perdana (Depok Organik) as a standby buyer (off-taker), administrators of Gapoktan Telaga Pingku, Internal Control System (ICS) team, and partner implementing farmers. Data collection was carried out through in-depth interviews, passive participatory observation, and documentation studies of pre-harvest contracts (forward contracting) and organic cultivation SOPs based on SNI 6729:2016. The data analysis technique follows the interactive model of Miles, Huberman, and Saldaña which includes data condensation, data display, and drawing conclusions. The results showed that the strategic alliance supported by the pillars of trust, commitment, two-way communication, and conflict resolution became a social governance that minimized opportunistic behavior. The mediation role of Gapoktan as a single collection point and quality gatekeeper was able to reduce the fruit rejection rate in the downstream warehouse and maintain the stability of farmers' income through the contract price guarantee formula (floor/market-linked price) even though in the first year it faced operational challenges in the form of a product rejection rate ranging from 25% - 35%.

The Effect Of Leadership Style And Motivation On Employee Performance At PT. BPR Subang Gemi Nastiti (Perseroda)

2026-09-30T14:53:30+00:00

This study aims to determine: (1) The influence of leadership style on employee performance at PT BPR Subang Gemi Nastiti (Perseroda). (2) The influence of motivation on employee performance at PT BPR Subang Gemi Nastiti (Perseroda). (3) The influence of leadership style and motivation simultaneously on employee performance at PT BPR Subang Gemi Nastiti (Perseroda). This study is categorized as a survey study, with a questionnaire as the research instrument. This study is a population study with 37 employees as respondents. The instrument validity test uses Confirmatory Factor Analysis while the reliability test uses Cronbach Alpha. The analysis technique used is multiple linear regression at a significance level of 5%. The results of the study found that: (1) partially, leadership style influences company performance at PT BPR Subang Gemi Nastiti (Perseroda).with Sig 0.000 < 0.05 (2) Partially, motivation does not influence performance at PT BPR Subang Gemi Nastiti (Perseroda) with Sig.as big asSig 0.681 > 0.05 . (3) that leadership style and motivation together influence performance at PT BPR Subang Gemi Nastiti (Perseroda),with a Sig value of0.000 < 0.05

The Influence Of Digital Marketing And Brand Image On The Decision To Study At Pelita Bangsa University With Prospective Students' Trust As A Mediation Variable

2026-10-02T02:03:10+00:00

This study aims to analyze the effect of digital marketing and brand image on college choice decisions at Pelita Bangsa University, with prospective student trust as a mediating variable. The intense competition among private universities requires higher education institutions to implement effective digital marketing communication strategies to build strong institutional image and prospective students' confidence. This research adopts a quantitative approach using a simple random sampling method. The study population comprises all newly admitted students at Pelita Bangsa University for the 2026–2027 academic year. Hypothesis testing was conducted using multivariate Structural Equation Modeling (SEM) through Lisrel 8.8. The structural analysis reveals that digital marketing significantly influences both college choice decisions and prospective student trust. Similarly, brand image exhibits a positive and significant impact on prospective student trust as well as college choice decisions. Furthermore, prospective student trust is proven to have a significant direct effect on college choice decisions. Mediation analysis demonstrates that the indirect effects of digital marketing and brand image on college choice decisions via prospective student trust are larger than their direct effects. This confirms that prospective student trust plays a significant mediating role. The practical implication emphasizes the necessity of strengthening credibility and information transparency in higher education digital marketing strategies to foster trust and drive enrollment decisions.