Mufidah, Khusnun, and Endy Gunanto Marsasi. “Live Streaming Applied Part of Omnichannel Marketing in Fashion Retail Based on Integrated Marketing Communication (IMC)”. Kontigensi : Jurnal Ilmiah Manajemen 13, no. 1 (June 30, 2025): 602 - 625. Accessed October 9, 2026. https://jurnal.dim-unpas.web.id/index.php/JIMK/article/view/806.