Tarigan , P., Sinaulan, J. H. and Fortuna, Y. (2023) “Analysis of the Influence of Media Context and Advertising Creativity on Consumer Attitudes in Brand Selection through the Effectiveness of Prepaid Sim Card Advertising”, Kontigensi : Jurnal Ilmiah Manajemen, 11(2), pp. 832-843. doi: 10.56457/jimk.v11i2.493.