Dewi, R.; Rahmad Solling Hamid; Andi Sismar; Riska Eka Putri Bachtiar; Sudarman Moonai; Asriany. The Role of Innovation Orientation in Improving Marketing Communication and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs) in the Culinary Sector. JIMK 2023, 11, 370-376.